Case Study : Corporate Level Strategy

Horizontal refers to the idea of one firm joining with another at the same stage of the same production process. It also allows for greater market share; achieves economies of scale; and an opportunity to enter a different market segment. An example of this would be Ford’s takeover of Volvo - both being car manufacturers.

Growing through integration is concerned with mergers and takeovers of businesses. There are a number of different ways of integrating: Horizontal (same industry, same stage of production), backward vertical (same industry towards a supplier), forward vertical (same industry towards the customer) and Conglomerate (different industries).

Horizontal integration involves buying out other companies and taking over one single step of an industrial process. It establishes a monopoly because, with horizontal integration, everyone must go the company that has monopolized that step.

Vertical integration is a business growth strategy for economics of scale. It is typified by one firm engaged in different parts of production example; growing raw materials, manufacturing, transporting, marketing, and/or retailing to expand business in existing market for the firm. It can function in two directions both forward integration and backward integration.

It also is an industry that indicates national markets that organization complete. Corporate also provides the frame work with divisional managers create there business-level plans. A business-level plan has details that have long-term goals that will allow the division to meet corporate goals, and the division 's business-level strategy and structure. Many organizations have a business- level strategy that states the methods of a business or division. The use this strategy to compete against there rivals in the industry that they are in. Their is also a functional level this is the unit or department were people have the same skill or use the same resources to perform their job. The business-level plan provides the frame work for which functional mangers devise there plan. A functional plan states the goals that functional managers propose to pursue to help the division attain its business level goals mean that there is a goal set by corporate all the way down for everyone to meet. So that includes a functional-level strategy. Sets forth the actions managers plan to take the level of their department and grow. Functional level also consist of manufacturing, marketing, accounting, and R& D. Which allows the organization to reach its goal. One thing you should remember is that functional goals and strategies should be consistent with divisional

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

Miles and Snow have produced a typology of business level strategies. Their typology involves four strategic types: defenders, prospectors, analyzers and reactors. Using Miles and Snow’s strategy typology that consist of; defender, analyzer, reactor, and prospector, I will categorize Dollar Tree in its strategy typology. In the first strategy defenders try to carve a niche in the market where stability can be found. As in the prospector strategy, companies are constantly producing innovations. I understand through Miles and Snow typology of business level strategies that defenders, analyzers, and prospectors are forms of organizations. Therefore, if an alignment is reached between a chosen strategy, and organizational structure mentioned above Dollar Tree has the potential to be a

Corporate level: where top management directs overall strategy for the entire organization, this is usually the board of directors and senior management officers.

Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-term success of the firm and whether or

Overview of the concept of corporate level strategy Corporate level strategy is to the basis for strategic business decisions made by the top management to influence the corporation as a whole. Concentration strategy is used when the company focuses on one business field. Vertical integration occurs when the company controls the supply chain that produces products by itself or distributes the products directly to the markets. Diversification, also known as, horizontal integration is related to acquiring or merging different or similar businesses to increase market share.

In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business

In an organisation, there are various levels of strategy as shown in the figure 1 below. At each level there is a specific strategy in support of the ultimate business objective be it to maximise profit or shareholder wealth or customer satisfaction or increase sales, etc.

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

In a nutshell therefore, the corporate-level strategy would make decisions regarding strategic alliances, diversification, resource allocation, acquisition, and new business ventures formulation (Thomas, n.d).

The corporate level strategy is roughly the same as the business level strategy since Starbucks only has one primary business. I believe that fact that Starbucks only focuses on one primary business makes the organization stronger. For example, there is no chance for conflict between the business level strategy and the corporate level strategy and the entire organization can focus on a single mission. Furthermore, this strategy has allowed them to reproduce their model all over the globe. As is the case with the Japanese, Chinese