Case Study International Gastronomy For Food Production Managers

2009 Words9 Pages
London School of Hospitality and Tourism
BA (Hons) International Culinary Arts

Title of the Essay Healthy Food Trend in the UK
Student No 21210195
Programme BA(Hons) International Culinary Arts
Module Code TH60022E
Module Title International Gastronomy for Food Production Managers
Assessment Essay
Module Leader Professor David Foskett
Level 6
Hand-I Date 9th February 2015
Word Count

Healthy Food Trend in the UK

Table of Contents
1 Introduction 2
2 What are Organic Foods? 3
3 Benefits of Organic Food 3
4 The Consumer behaviours on Organic Foods in the UK 4
5 The Ecological Awareness in the UK 5
6 Recommendation 7

1 Introduction

“Food is any substance consumed to provide nutritional support for the body”
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More recently, the food trend has turned into pre-heated or pre-cooked meals to take away (Schlosser, 2001).

In recent years, the fast-food industry has been facing significant challenges due to the increase in the consumer awareness on the production process and health concerns. The consumer awareness on health factors and the marketers detecting the possibility of change in the consumer taste have led the firms to expand their product lines in drinks & more healthy foods (Schlosser, 2001). In other words, the industry is fighting saturation by creating a much more diverse variety of offerings.

2 What are Organic Foods?

The changes in the consumer taste and the increase in the consumer awareness in eating healthy products and organic foods have increased immensely in the past few years throughout the whole world as well as the UK (BBC, 2001).

To have a healthy life, eating organic and healthy is a great way to start. The confusion among the consumers is due to lack of information towards nutrition and individually the amount and what the body needs. It is not only going to a shop and purchasing fruits, vegetables, whole grains etc. but being aware of how these goods are grown& raised and how they would influence the individual’s health and the environment.

The expression ‘organic’ denotes the way agricultural products are grown and processed (Fromartz, 2006). Certain requirements should be met in order for a product to get the label ‘organic’ such as organic
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