A’aroma Beauty Centre is currently doing both offline and online business in order to reach out to more customer with different channels.
4.1 Offline Business
An offline business or the traditional way of doing business in which a business is commenced at a physical store where people can visit or browse through product (Online Business vs Offline Business, 2010). By conducting this offline business, A’aroma Beauty Centre has opened its own beauty and Spa boutique at Kota Damansara, Petaling Jaya Selangor. In their boutique, they provided both facial treatments (Face Therapy) and Massage & Body treatments (Body Therapy). For face therapy, there are several package being provide such as Signature Spa Facials, High Performance Facials and A
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This strategy is simple to be implemented as there are plenty of existing online channels that can be used. Video marketing can provide the value, relevance and flexibility that consumers need as it catering to the on-the-go lifestyle they want. In today’s fast-paced world, video marketing had been a very successful online tool for advertising as the people who interact with content through internet and as the digital technology is cheaper today than it’s ever been before (Bowman, 2017). A lots of marketer are using this strategy, including A’aroma Beauty Centre. For example, to ensure the high exposure of their brand name, A’aroma Beauty Centre had placed their company’s video on YouTube. YouTube is the second largest search engine as there are tons of user using YouTube to watch any contents. By placing their video in such famous website, this helps to attract more people and to raise the brand awareness. Besides YouTube, A’aroma Beauty Centre also uploaded their video through social media such as Facebook page and Instagram page. They are using this strategy because video is easily accessible as they can reach their audience wherever they are in a cost-effective
The strategy that I have chosen is Market Penetration. This is using existing products and existing markets. I am going to increase customer awareness about a Foxtel movies and generate usage amongst customers. This can be done by using social media and running campaigns such as buy one get one free, rewards with products, or use celebrity endorsement. For my product, I am going to use social media integration, Celebrity endorsement and rewards.
Lastly, the most effective alternative for Princessa Beauty Products would be to offer their merchandise online through opening an eBay and Amazon store. In creating an online store with eBay and Amazon they can cater to
The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.
In this assignment I shall be discussing ways in which quality management can be measured within the hairdressing industry.
Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.
Within the beauty industry client care and communication are very important. As therapist we are there to help and without good communication skills, we will not be able to gage what treatment the client requires and what would best suit their needs, also if they have any contraindications that would restrict or prevent the required treatment.
We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.
The fragrance market is the major part of the care market. During the 90’s, this market has known a considerable growth. Currently, it might be entering a maturity phase. The perfume market is highly competitive and there are a lot of fragrance houses which are competing for sales. The total global market is over 25 billion Dollars.
Ulta Beauty business strategies not only attracts customer back to their stores, but also provides customer stratification. Social media has played a big role for marketing and advertising their company. This company website and application
It was also a community social hub. Still today, there is a small table at the front of the salon where she has Entenmann’s pastries and a coffee machine. Staff and clients are welcome to indulge.
Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.
Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.
In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. Beauty salons are also like a temple; however, the difference is that we go to worship in the temple and in the beauty salon we go to be worshipped by the beauticians and by the other people around.
YouTube ads create thousands of new customers for Sephora. With the help of new ads on YouTube connect new customers by letting now about existing customer experience with Sephora. New promotion and service will increase the brand awareness. The main objective is add extra space for advertisement on YouTube. So, ads will direct traffic to Sephora. Come and
Dunleavy’s team used technology in innovative ways to launch the website campaignforrealbeauty.com, online vote casting, chat rooms, electronic billboards and mobile marketing events. The use of technology to market is becoming increasingly popular and Dunleavy should continue to be cutting edge in this category. The website chat rooms will give light to what women want in products and it will also develop a database to help accessing the target market preferred with mass advertising.