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Case Study Of A Aroma Beauty Centre

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A’aroma Beauty Centre is currently doing both offline and online business in order to reach out to more customer with different channels.
4.1 Offline Business
An offline business or the traditional way of doing business in which a business is commenced at a physical store where people can visit or browse through product (Online Business vs Offline Business, 2010). By conducting this offline business, A’aroma Beauty Centre has opened its own beauty and Spa boutique at Kota Damansara, Petaling Jaya Selangor. In their boutique, they provided both facial treatments (Face Therapy) and Massage & Body treatments (Body Therapy). For face therapy, there are several package being provide such as Signature Spa Facials, High Performance Facials and A
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This strategy is simple to be implemented as there are plenty of existing online channels that can be used. Video marketing can provide the value, relevance and flexibility that consumers need as it catering to the on-the-go lifestyle they want. In today’s fast-paced world, video marketing had been a very successful online tool for advertising as the people who interact with content through internet and as the digital technology is cheaper today than it’s ever been before (Bowman, 2017). A lots of marketer are using this strategy, including A’aroma Beauty Centre. For example, to ensure the high exposure of their brand name, A’aroma Beauty Centre had placed their company’s video on YouTube. YouTube is the second largest search engine as there are tons of user using YouTube to watch any contents. By placing their video in such famous website, this helps to attract more people and to raise the brand awareness. Besides YouTube, A’aroma Beauty Centre also uploaded their video through social media such as Facebook page and Instagram page. They are using this strategy because video is easily accessible as they can reach their audience wherever they are in a cost-effective
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