Case Study Of Eau De Lucerne

This chapter covers the background and rationale, statement of the opportunity, purpose, research questions, nature of the study, definition of key terms, the significance of the study, assumptions, and limitations. It also covers the scope, worldview and theoretical foundation depicting the logical path of the research study.

In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate,

The background and significance of this study are properly presented in the introduction. The research question is presented at the end of the

Using the theoretical framework and previous studies mentioned above the researcher tried to answer the research question

In order to complete the study, research questions were developed with specific variables in order to determine the results

While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on

In order to provide meaning and explanation of this study, our group consulted books and internet sources to gather information of the topic. This section does not only present but also provide relevant information of the topic.

This chapter entails the background of study, problem statement, the research objectives and questions. The scope of the study, justification and limitations are also covered in chapter one.

The researchers view the decision making process in tourism in two ways. Firstly, the consumer identifies a need, search for information on the product regardless of the cost and the purchase channels, and then compere the alternative products and suppliers. Afterward, they make a choice of product to consume and finally make judgement based on the use experience of the product which maybe influence future buying decisions. Secondly, some other factors such as imagery, advertising, recommendation from other people and peer pressure have obviously influence on an individual’s decision. Furthermore, a personal decision-making process is affected by personal, behavioural and destination-specific qualities (Page & Connell, 2014). The personal factors are including self-confidence, personality, experience, lifestyle and life-stage. Social and personal interactions also affect an individual’s decision, when the individual is travelling with others or family members, the need of contact with service staff and host community are taken into consideration. The behavioural factor is reflecting that the behaviour patterns may instruct an individual’s preference in order to explore the new places and activities, or to search for holiday information pre-booking. Lastly, destination-specific

International tourism is a luxury good with highly income elasticity. (Witt and Li, 2009; Crouch, 1994; Harrop, 1973; Rosensweig, 1988). It is an important characteristic of luxury goods and services that its demand increases with the increase of the income of consumer. People would spend an increased income on international tourism. International tourism and domestic tourism is not perfect substitutes since domestic tourist attractions may be an imperfect substitute for tourist attractions abroad, especially for cultural heritage, food, and natural resource attractions. Income and cost of universal traveling can affect the decisions to travel abroad. Historical and cultural resources are always remained important factors for international tourist to choose a destination (Buhalis, 1999).

In the tourism sector, the behaviour of the consumer or the tourist is changing day by day. They are attracting towards the trendy products and at the same time, they are trying to get those things in cheaper value. In this report, the process of the organization to

Having briefed on the issue, the researcher identifies several objectives for this study. The research objectives are to:

The perfume & cosmetics industry is a very large industry. The UK retail market for perfumes & fragrances grew by 4.4% between 2001 and 2002, to a value of £1.46bn. Consumers base their choice of cosmetic or fragrance on the image of a particular brand, as well as on the product's function. Fashion plays a key role in defining this image, and in-store presentation and method of distribution are also important factors. According to International Flavours & Fragrances, the failure rate for new fragrances is approximately 90% after the first year and 99% after 3 years, so for a fragrance to maintain its popularity for decades, brands such as Chanel No. 5 and Miss Dior, is no mean feature. Vast promotional spending is necessary to maintain an established brand, let alone launch a new one. In the year to September 2002 for example, £34.2m was spent on advertising women's premium fragrances alone, which is a great deal of money for promoting a brand.

As Micro Fragrance Conglomerate Shanghai Ltd is a newly developed retailer for China, The company has to have a good marketing strategy in order to be a market leader in such a competitive market, in addition it must mean that Micro Fragrance must have a competitive price in order to be a attractive product in the market. In order to have a good marketing strategy, it is important to understand the customer demands so they should do a market research which is also in Chapter 4.4, Market Research.

This chapter consists of the Background of the Study, Statement of the Problem, Significance of the Study and Scope and Delimitations of the Study.