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Case Study : Tiffany And Co

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Executive Summary
Tiffany and Co. (Tiffany) is a jewelry company founded in New York City in the 1800s. Over the past two hundred years, this company has grown from a small stationary goods store to a multinational corporation with over $4.031 billion in sales. In 1970, Tiffany and Company expanded into the Asian market. According to the most recent shareholder report, sales in Japan make up 14% of world wide net sales. In order reach this point, the executives at Tiffany and Co. must have studied Japanese culture in an effort to not offend their future business partners. Since there are great cultural and etiquette differences, the deal could have failed quite quickly if the hosts felt disrespected. This report examines the background of Tiffany and Co., the cultural differences between the United States and Japan, as well as Japanese culture and management styles. Company Background
Tiffany and Company was founded by Charles Lewis Tiffany and John B. Young in 1837 on the streets of New York City. The original store was opened with the intention of being a stationary and luxury goods store. The ‘Tiffany and Co.’ store was one of the first companies at the time to explicitly price their products, preventing customers from bargaining with the sales clerk. In the 1960s, Walter Hoving enlisted several experts in their fields to design and create higher end jewelry for the company. As a result, there was an uptick in the hiring of craft workers in the workshop.
A few years

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