Characteristics Of Starwood Hotels And Resorts

1675 Words Aug 24th, 2015 7 Pages
The life and growth of Starwood Hotels and Resorts is unique. There are nine different characteristics of Starwood that make the hotel chain unique. Those characteristics are portrayed through their nine different brands, The St. Regis, The Luxury Collection, The Westin, The Le Meridien, W Hotels, Element, Four Points by Sheraton, Aloft, and IIT Sheraton. Starwood’s loyalty program, and their presence throughout the United States and overseas also sets them apart from the competition. As an agent of the company I am excited to educate my fellow colleagues about the hotel chain and their practices. After the introduction, I will specifically speak about their sustainability efforts such as: their current sustainability policy, their plans for a sustainable future, and address who if anyone the company reports to in order to achieve their sustainability goals. I will also touch on the company 's water/waste management practices, overall climate change strategies, and the company’s stage on the path to sustainability. Can Starwood Hotels and Resorts arguably be one of the leading sustainable hotel chains in the United States and overseas? Let’s find out! Not only is Chicago “thee” greatest city in the world we also pioneer some of the greatest ideas in the world. Exhibit A; In 1991 Starwood Capital Partners, a real estate acquisition company, backed by high net worth families, was formed in Chicago (Starwood Hotels and Resorts, 2015). While I would love to say Barry…
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