preview

Chick O China

Decent Essays

Executive summary This report was started to examine the cultural profile Japan and provide suggestions and recommendations to adapt the market strategy with respect to the country and business values. Even the research emphasis on the cultural values, issues related to business that can affect business relations. It also tells about the business styles of Japanese. As compared with Canada it is found that Japanese are collectivists and poly-chronic in nature. Moving on there is no problem related to language as most of the Japanese speak their own native language. In this report it is recommended that Jell-O should do the promotions keeping in mind the family system of Japan. The other main point to be kept in mind before doing business …show more content…

They believe in working in a group and everyone is expected to respect the ideals of the society and the group in which they live. Talking about the business they work in groups and an individual’s success or achievement is considered as a group achievement. For Jell-o too , they believe in building good and strong relations and they want that their employees should be a main part of their success. Japanese ranks higher in terms of masculinity which means that they try to achieve a different and higher place in the society. This means that when Jell-O would enter Japan it has to aim at achieving its goal of getting success in japan and it will have to adopt the nature of japan. Japan is a country with high uncertainty avoidance which means that they try to minimise the risk in their business transactions or as person. It means that Jell-O will need to make them sure that it will be able to attract the customers towards its products and it will increase the sales of its store. Japanese people are pragmatism in nature as they like to work by making negotiations and contracts with the other parties. They believe in achieving long term profits. Here, managers of Jell-O would need to make and sign contracts with the Japanese …show more content…

Japanese use to speak less and understand more via body language, gestures, voice tone, facial expressions, postures and non word sounds. In Japan if speaker says 10% about anything the listener will automatically understand the 90% through postures and vocal tune. In order to greet others Japanese bow to each other with a smile instead of shaking hands during the meetings. Male and female both use this way of greetings only. Direct eye contact is not favored rather they look below the chin while talking to someone especially towards the people seen as a “social superior”. Direct eye contact is considered as a rude gesture and disrespect of the listener. Touching or getting too close to someone is not allowed without permission of that person. They prefer a proper space between themselves and others while conversation. The weightage given to the Verbal impact of speech is 7% only whereas facial expressions are on the top with a weightage of 55% followed by vocal tune which is provided with 38% value

Get Access