Cleaning Company Essay

3) What are the arguments for launching Clean Edge as: a) a niche product; and b) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendation?

The general principals for environmental cleaning are to ensure the hospital environment is as clean as possible to reduce the risk of infection, and that all precautions are taken in accordance to legislation and Healthcare policy’s and guidelines. “To prevent the transfer of micro-organisms which may cause infection, and to prevent the transfer of foreign protein which may cause adverse reaction and pose the risk of spreading diseases e.g. vCJD. “

The growing trend of home improvement has perpetuated a larger demand for box store home improvement shops such as Home Depot and Lowe’s. There are several types of companies that contribute to the booming renovation industry. Home Depot and Lowe’s provide all the

The owners of North Metro Home Services believe that most companies in this industry suffer two major problems. These are poor scheduling of job projects and poor retention of quality employees. Both lead to lower customer satisfaction, lack of repeat business and a low word-of-mouth referral rate. North Metro Home Services will continue to exploit these weaknesses to gain a greater local market share. However, NMHS wants to improve the efficiency of the business processes and increase our

If Clorox does not restructure its portfolio mix and increase revenue contribution from the growing markets, it faces the risk of losing sales and its position in those markets. Using its current resources, Clorox needs to determine how to allocate those resources among its current brand portfolio. Equally important is determining whether to invest in new product lines or brands. Clorox also has to decide whether to expand into international markets or focus strictly on expanding its market share across its brands in the primary U.S. market. Asian, South American, and European markets offer potential for growth but the cost of expanding into these markets and the limited availability of financial resources pose concerns with respect to international expansion. Focus on growth versus profitability is another important strategic decision that needs to be addressed. Clorox projects flat sales for 2011, which is not a positive indicator for investors’

I am going to advertise it by using different method because of this I will grab people attention. To grab the attention I will also going to use the company’s logo and make sure the ads match to the colour of the company which is mostly likely orange. It would also be beneficial to use some graphics and pictures to represent what the company is trying to tell you and to reflect the image of the website, so people find it interesting to visit the stores and website and make sure they fancy product.

Although the business has a website with a widget that allows visitors to be added to the company’s mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, most marketing and business promotion is done mostly via word of mouth and in local newspapers.

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

In order to further strengthen its holdings on the home improvement market, Lowe’s Companies, Inc. has restructured the company’s vision to conform to meet the ever-changing needs of its customers. Lowe’s extensive research has led it to include a well lit sales floor, informative in-store displays, exclusive and proprietary brands, and an ingenious store layout just to name of the few changes. This new vision is not only centered on the store itself, Do-It-Yourselfers and Commercial Business Customers have many ways to satisfy their needs conveniently though stores nationwide by placing orders over the phone, fax, or from the improved Lowe’s web site.

Any kind of strategic alliances that highlight the Laundry Doctor brand can add immediate customer association, when the students see the lockers. Any locations that serve to highlight the Laundry Doctor brand should be utilized. Signage postings at high foot traffic areas can also add in customer reach. Anderson central, Bowling center and tie-ups with the Summit food court should be viewed as a place

With my relevant experience and skills together with my capability in entrepreneurship and management, I am anticipating coming up with Soaring Eagles as the name of the firm that will exclusively be involved in the production and retailing of washing accessories like toilet liners, bar soaps, brushes, soap dishes, and detergents. The primary motivating factor to starting of this business is the increasing demand for such products especially in American society and the developing economies because of tremendous increment in some households. The major force behind this is the population growth in the United Statesand the individuals ' needs to improve their standards of living.

Clorox currently faces two challenges. First is how to turn Burt’s Bees into a mainstream American brand and second is how to move towards more environment friendly business practices and develop eco-friendly products, helping company improve brand image among customers. To position Burt’s Bees as market leader for green products, the company should invest its cash reserves in developing new improved natural products and start selling all Burt’s Bees products through big stores such as Walmart. In order to improve brand image of Clorox, the company should research Burt’s Bees ways of functioning and incorporate some of their strategies to make its supply chain more sustainable. The company should run an ad campaign to educate people about

The added sales force should set force their focus on the non-DFW household DIY. The positive spike in sales indicates a high potential for

If Clorox does not restructure its portfolio mix and increase revenue contribution from the growing markets, it faces the risk of losing sales and its position in those markets. Using its current resources, Clorox needs to determine how to allocate those resources among its current brand portfolio. Equally important is determining whether to invest in new product lines or brands. Clorox also has to decide whether to expand into international markets or focus strictly on expanding its market share across its brands in the primary U.S. market. Asian, South American, and European markets offer potential for growth but the cost of expanding into these markets and the limited availability of financial resources pose concerns with respect to international expansion. Focus on growth versus profitability is another important strategic decision that needs to be addressed. Clorox projects flat sales for 2011, which is not a positive indicator for investors’

and give the brand a more professional look. The third opportunity, involves expanding the brand to the