Cocoa Delights Essay

Cocoa Delights is committed to becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture which fosters and encourages continuous improvement. Our mission is to provide Australian consumers with the highest quality chocolate on the market whilst maintaining the promise to trade fairly with both local and overseas suppliers, promoting

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Charles Chocolate is one of the most prominent chocolate brand in New England, having various chocolate product line with highest quality and customer loyalty. Charles has only one production facility in Portland with high employee satisfaction and retention rate. Although it has strong financial position as off today, Charles has been dealing with various problems regarding production, supply chain management and product design. The current president, Steve Parkland has the job to double or triple the size of the company, and for doing that he will also have to review sales and marketing, IT and human resources strategy to continue the healthy financial position of Charles and accelerate the sluggish growth rate in future. After the case study, we are expecting Jim to make recommendations about resolving the ongoing operational limitations, revitalizing marketing and sales, and probable expansion possibilities. Jim will also make decisions about finding the right successor for Charles and solving some HR issues.

Theo Chocolate has been in operation for quite a few years and they have created some strengths. The first of which is that, they have good name amongst the industry and with their clients. For example, the introduction of factory tours turned out to become a very successful marketing strategy and consumer awareness too for them (Theo Chocolate, p. 13). In a similar way, they also organized educative sessions that thought consumers about the goodness and uses of chocolate (Theo

The pods are cut open with machetes to reveal between 20 to 40 beans each, surrounded by a mass of stickly, white pulp. Traditionally, this was done immediately after harvest; today, pods are sometimes first stored whole for a few days to prime them for fermentation.

Alicia Gans started TLC in 2004, which specializes in high quality premium chocolates. Throughout the last three years’ sales have increased at a steady rate. Alicia was offered an opportunity to have her tart cherry caramels become a feature in the Epicurean Selection catalog. This analysis will provide Alicia with a breakdown of her strengths, weakness, opportunities, and threats that are within her business. From there it will show a breakdown of two key areas: Should Alicia expand her company with Epicurean Selection or continue down the path she has made for herself.

This sections discusses the operational failures that led to the sales decline of Whittaker’s chocolate. The failures are linked to product and service

Mr O’Brien, owner of O’Brien’s Chocolates, has contacted our marketing firm to produce an effective marketing strategy for his company and his fruit-chocolate products, Choccy Chunks. Despite being an expert in chocolate manufacturing, the client has limited marketing knowledge.

The business being studied, is that of Cargill Cocoa and Chocolate North America (CCCNA). It is part of Cargill, Inc. an International producer and marketer of food, agricultural, financial and industrial products and services. Cargill is the largest privately-owned company in the world based in Minnetonka, Minnesota. CCCNA partners with Cocoa farmers around the globe to procure, ship, and transform their produce to a wide range of cocoa and chocolate products and applications. After the consolidation of the sector in 1990’s, CCCNA has emerged as the largest manufacturer of Chocolate in USA and owns several brands, apart from supplying products for other well-known brands like Hershey’s, Mars, Nestle etc. and retail giants like Target and Costco.

The mission statement of the company is that “By 2016, Cadbury will have its significance presence in every Australian capital city, starting with 22 stores in Melbourne it now aims at expanding 100 stores over Australia”. The goal and mission of Cadbury chocolates is to expand its operations in Australia by providing high quality chocolates and products to its customers.

Target consumer: Well educated Males and Females aged 25-39. They are the greatest consumers of chocolate in Australia. Mainly people with a healthy lifestyle, who prefer to eat organic food. Middle to upper class people, living in big cities, with high income they use to buy high quality and organic food. They want to live new and exciting experiences. They want to feel adventurous but often they can’t due to family, work etc. They buy products that make them live a new experience, help them finding pleasure and raise their self esteem. Buying ‘Fair Trade’ and organic products makes them feel like they have the power to change the world for the better, thus giving them a sense of accomplishment. The idea of freedom is important to them and they want to feel special and unique: they want to stand out from the crowd and they strive to project a strong, free and

Barry Callebaut is one of the largest cocoa producers worldwide with an average annual production estimated to be around 1.7 million tons of coca. In year 1996, the merging of Belgian chocolate producer Callebaut and French company Cacao Barry took place. In the present the company’s headquarter is in Zurich, Switzerland. The company’s mission statement is clear, which is to improve the life conditions of their farmers and the community, through improved productivity and helping in community development. In order to do so, they ensure that their farmers are earning an equitable income, in addition caring for their health and the well-being of their families too. Since cocoa communities are mostly located in remote areas, they often have limited infrastructure development. Barry Callebaut is concerned with this issue

We plan to market our product offering to the United kingdom which happens to be a big chocolate consumer. United Kingdom being a great strategic center for expansion into the European Union market would provide a launchpad for the chocolate to get recognition and publicity.

In the United States alone, the chocolate confectionery market is comprised of over 1.6 billion kg of chocolate (Market Line). That means it takes over 3.2 billion trees to meet annual chocolate demand in the United States – alone. With demand for chocolate surging worldwide, cocoa sustainability is a huge challenge. Organizations, such as the World Cocoa Foundation, are partnering with chocolate companies to promote sustainable cocoa economies through support of cocoa growing communities, education, field programs, and scientific research (World Cocoa Foundation). Chocolate brands will greatly benefit from participating in sustainability efforts and making these initiatives publicly know.

This kind for consumer are seeking higher quality lifestyle and willing to spend more than traditional families. For instance, prestigious chocolate brands like Godiva (Godiva, 2013) would be their favor, especially they are willing to consume during special festivals. It is perceived that benefits sought by Godiva’s typical customers are high income, this group is able to afford on high quality, fashionable, with diversified variety of choices and superior materials. What’s more, they want truly divine chocolates with higher cacao levels, natural flavors and unusual ingredients, and prestigious