Coffee Shops Stanley Fish Summary

In “Getting Coffee Is Hard to Do”, Stanley Fish writes about the difficulties in getting a cup of coffee. He states how something so easy has now become so difficult.

John lives with his wife, patricia and a daughter named sia in a big, fancy mansion. John and patricia own the best coffee shop in the town, dystopia. Sia loves the pumpkin spice latte with strawberry whip cream. The coffee shop became popular when sia was born five years ago, 2116. The chocklit family do grocery shopping in macadame loft for their coffee shop. Everyone in 2121 in Dystopia pay with their face. There are security scanning machines with facial recognition system. Everyone pays with their face in the coffee shop. One day, a young man ordered a chocolate, whipped cappucino and almost walked out the door.

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

A&P is described to be, “...five miles from a beach...but we’re right in the middle of town...north of Boston…” (Updike 19). Sammy’s description of the A&P present the setting as an ugly and boring place to be in. The fluorescent light is as cool as the “checkerboard green-and-cream rubber-tile floor”(Updike 19). The everyday grocery shoppers move in the same direction except for the girls in the swim suits, for they move against everyone else, and everything is organized into perfection along the tidy aisles. This degrading routine in this establishment is implied by Sammy’s careless reference to the usual shoppers as “sheep,” “houseslaves,” and “pigs” (Updike 18). These frequent customers seem to walk the store in oblivion to everything else around them; as Sammy points out, “I bet you could set off dynamite in an A&P and the people would by and large keep reaching and checking oatmeal off their lists…” (Updike 18).

Ann Hood’s article titled Street Scenes is about her drive home to her childhood house in West Warwick RI, to visit her mother. What’s significant about this drive home is that she sees things from her past that bring her back to important memories she has kept as she’s grown older. One place that was particularly important to Hood was West Warwick’s own Dunkin Donuts coffee shop. Hood makes it evident that the Dunkin Donuts is meaningful to her by saying, “My mother would take me at three in the morning for coffee and a plain cruller when I was in high school and suffered insomnia”(Hood 239). This is a touching memory from Hood’s past that displays the love and care she

Joshua Davenport owned a coffee bar/bistro in the small town of Lackawaxen, Pennsylvania situated on the Delaware River. He wanted to bring the old world elegance to his rural community, a place where neighbors could meet and converse over espresso drinks prepared by an expert barista. The shops name is called “Espressivo” that attracted many young people, especially the college students at the nearby campus, and older

North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive

I have chosen Dunkin Donuts for my Ethnography of a Coffee House report. Opened in 1948 by William Rosenberg in Quincy, Massachusetts, Mr. Rosenberg named his restaurant “Open Kettle” which at that time served only donuts and coffee. Two years later in 1950, Mr. Rosenberg renamed his restaurant “Dunkin Donuts.” Mr. Rosenberg’s goal was “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,” a philosophy which still holds true today (News Dunkin Donuts).

The décor of the stores included earth tones and overstuffed chairs, wood floors and cozy fireplaces that created a home-like feel so that its patrons could linger and relax. La Marzocco machines were put up which added to the distinct taste of the coffee and the Barista that operated the machines stood as a unique attraction. The quasi-Italian lingo included in menu (drinks names and sizes) were very catchy. Starbucks positioned itself as a brand/company offering a “lifestyle product”. The locations were carefully selected where areas with large numbers of wealthy and highly professional workers (“Bobos”) were targeted.

Females within the age range of twenty-five to forty are the primary market. They often stop for a drink and maybe a snack just to enjoy as they shop, or simply because it is a daily habit. The secondary market contains two different sections of people. Males within the ages of thirty and fifty. This section would be either shopping with their wife or holiday shopping. Therefore, the section is rather small, but there are enough people to target. The other section in this region includes teenage girls ages thirteen to eighteen. These girls are at the mall regularly shopping or hanging out with friends. They often buy drinks as they shop, which makes them another portion of Lighthouse Coffee’s target

Seeing someone holding a cup of coffee on the street is not unusual at all nowadays. In fact, they are starting to get more common. There are now different varieties to choose from. Shops or cafes also provide a lot of different choices or products to consumers. Prices could range from low to high, depending on what type of coffee beans you have chosen to make the coffee. By adopting the sociological imagination to coffee, it gives us a better understanding of what coffee represents in a social context. Based on the definition by Mills, [the sociological imagination can be defined as] the ability to understand the dynamic relationship between individual lives and the larger society (Ravelli, Bruce and Michelle Webber, 2016). This is basically where individuals have to think outside the box. In this case, we have to think specifically for the object, coffee. For instance, how does it perform its function in the society?

The ambiances at each bar were different and the energy was electrifying. It was in this setting that he realized that creating an atmosphere and bonding with customers around a cup of coffee was monumental in improving his business. Coffee would be only the automobile for a place where people want to stay for a while, a place-like-home, and office. These variables will become the differentiating factor for Starbucks.

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social

Coffee shops are well known as a place where you can get any types of coffee and related coffee beverages any time you want and need. Many coffee houses nowadays are serving also some food, snacks and desserts. Some of coffee shops turned into huge business and large companies like Starbucks.

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.