Introduction Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn 't know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if Cold Stone really was everyone 's favorite ice cream place. We found out the mission and the vision that Cold Stone Creamery has for their company and all of their franchised stores. One of the most important parts was to find out the history of the business and how it all got started. We had then researched about …show more content…
There is a never ending focus on fun, combined with commitment to innovation. Quality customer experience is also very important when you 're considering investing in a business. But just how much innovation is necessary in the ice cream business? These franchise company 's have stayed true to our heritage while being a relevant, contemporary brand. There are many competing ice cream names in this industry such as Rita 's, TCBY, and Haagan Dazs. Cold Stone Creamery 's biggest competitors are Carvel, Friendly 's, and Baskin Robbins. Carvel, which was founded in 1934 by Tom Carvel, filled a vending truck with ice cream, and drove off in search of the American dream. Carvel ice cream has established itself as one of America 's favorite ice cream brands. Carvel is set apart by their premium soft ice cream and their uniquely shaped ice cream cakes. Today, it is one of the most recognized and popular names in the ice cream industry. With over 400 Carvel stores and distributions in over 5,000 supermarkets, Carvel is one of the fastest growing ice cream brands to exist. With over sixty-five years experience, their vision to be the premier brand of unique, quality ice cream cakes and desserts is becoming a reality. Carvel believes in promoting through multiple types of venues. Their unique concepts allow their franchisees to offer delicious ice cream products in a wide range of locations and opportunities. Carvel currently operates
The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its
PepsiCo faces two very different companies in its most recent potential acquisition. Carts of Colorado is a designer, manufacturer, and merchandiser of mobile food carts – not directly in the food services industry, they do cater to a large corporate customer base along with PepsiCo that includes Coca-Cola, Burger King, Dunkin Donuts, and Mrs. Fields. Alternatively, California Pizza Kitchen is a casual dining restaurant with 25 locations in eight states, typically located in affluent areas.
First, we will evaluate what we thought were pro’s for opening up a franchise. One concept that we liked the most was that a franchise operates very similarly to
Carvel established Carvel Asia Limited on 1994, to act as holding company for the ice cream maker’s operational investments in Asia, starting in Beijing. Teamed up with China’s Minister of Agriculture to create Beijing Carvel Food Company Limited (Beijing Carvel), a joint venture equally owned by both parties. Beijing Carvel has established 10 retail stores and 150 wholesale accounts throughout Beijing on 1998. However, company had experienced losses every year since its inception; but its financial performance had steadily improved.
For this research project the restaurant that I decided to go with was Chick-fil-A, the company is best known for specializing in chicken sandwiches and the invention. I not only made the decision to use this restaurant because of its popularity, but also because I find the dynamic of it as a whole to be pretty fascinating. The company's culture is influenced by its founder's Southern Baptist beliefs, which is why all Chick-fil-A restaurants are closed for business on Sunday. Religion and business are two elements that generally aren’t supposed to go together especially when people can be so iffy about the topic, so to me it’s really cool to see an establishment that was not only able to implement that on a large scale, but also be able to
When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was “Chik-fil-a”, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. “Walmart”, “National Football League”, “National Basketball Association”, “Nationwide Insurance”, and “LG” were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. “Wow that’s going to by my topic of choice”, is what I told myself. Week
Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.
Coldstone creamery believes that the world should have better ice cream why not give that to belvidere, Belvidere needs I believe that we should have better ice cream here They all have different varities of food in their restraunts.Im pretty sure many of americans love dessert so why not have that in all towns and cities. Like my town Belvidere , we just have bland culvers and mcdonalds ice cream, like we have a place called dari ripple but it’s only open in the summer time not all the time for those people who love ice cream all year around,like me. My restaurant Cold Stone Creamery is open all year round and has a lot of ice cream desserts a lot of people would love. So,we should have a higher class ice cream place.
We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the
3-31: The advantages of opening a Cold Stone Creamery Franchise over opening another start up business would be the industry knowledge, expertise, and proven business model of a Cold Stone Creamery Franchise. There are many known variables in franchise operations, such as start up costs, planned revenue, site selection, training by corporate and the franchise investing in advertising nationally for you. You would not have those items or level of professional expertise and support in an unknown venture.
Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70
Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.
The paper provides analysis of Ice-Fili, and the paper reveals that Ice-Fili is one of the important ice cream producers in Russia. However, the entrant of foreign ice cream producers such as Nestle has made Ice-Fili to face stiff competitions within the industry. Porter five analysis reveals that Ice-Fili has not been able to compete effectively with foreign companies because the company still relies on imported equipment and technology and traditional method of production, which lead to high cost of production.
Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty
Another option for Cowgirl Creamery is to launch a new brand of cheeses dedicated to another market. This strategy would likely see the biggest return at the grocery stores and other retailers that they sell to. The products that Cowgirl Creamery currently produces are sold to a very specific segment of consumers, cheese connoisseurs. By launching a product more geared toward the average shopper rather than the specialty consumer, Cowgirl Creamery could greatly increase the consumption of their products. The drawback to this option requires cost cutting in other areas to develop a new products because Cowgirl Creamery currently cannot secure bank loans. Cutting segments of their product line to make this an option could sway some consumers to Cowgirl Creamery’s competitors. Closing their own retail stores would also provide additional revenue, although, it may also reduce the products relevance in the market without their own retail store. Even if launching a new brand was affordable, this strategy would also require a supplemental strategy to increase the likelihood of success. In addition to launching a new brand, this approach should be combined with including new features to maximize the success of a new brand.