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Cold Stone Creamery

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Introduction Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn 't know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if Cold Stone really was everyone 's favorite ice cream place. We found out the mission and the vision that Cold Stone Creamery has for their company and all of their franchised stores. One of the most important parts was to find out the history of the business and how it all got started. We had then researched about …show more content…

There is a never ending focus on fun, combined with commitment to innovation. Quality customer experience is also very important when you 're considering investing in a business. But just how much innovation is necessary in the ice cream business? These franchise company 's have stayed true to our heritage while being a relevant, contemporary brand. There are many competing ice cream names in this industry such as Rita 's, TCBY, and Haagan Dazs. Cold Stone Creamery 's biggest competitors are Carvel, Friendly 's, and Baskin Robbins. Carvel, which was founded in 1934 by Tom Carvel, filled a vending truck with ice cream, and drove off in search of the American dream. Carvel ice cream has established itself as one of America 's favorite ice cream brands. Carvel is set apart by their premium soft ice cream and their uniquely shaped ice cream cakes. Today, it is one of the most recognized and popular names in the ice cream industry. With over 400 Carvel stores and distributions in over 5,000 supermarkets, Carvel is one of the fastest growing ice cream brands to exist. With over sixty-five years experience, their vision to be the premier brand of unique, quality ice cream cakes and desserts is becoming a reality. Carvel believes in promoting through multiple types of venues. Their unique concepts allow their franchisees to offer delicious ice cream products in a wide range of locations and opportunities. Carvel currently operates

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