3. Determinants of its Product stewardship: highlight the predominance of any of the determinants as cost, quality, delivery, flexibility, innovation, technology, value, resource utilization, or any other to have provided the company competitive advantage
Wipro draws its competitive advantage from five factors:
Excellence in Technology:
Wipro entered into market through engineering route and later in 1980 Wipro established itself as engineering lab which multinational companies could hire that. Its “lab-to-hire” business worked well and today it accounts for one third of its business revenue making it third largest R&D provider
Innovative Solutions
Wipro takes pride on being innovative organisations and offers its clients customized and
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They have “Six Sigma” which is followed for every product which makes Wipro a process oriented organisation and this results in delivering quality products.
Global Footprint with Emerging Market Knowledge
Global footprints of Wipro helps Wipro to stand out from its Indian rivals especially its portfolio split towards emerging markets. Its Asia-Pacific (APAC) region contributes $1 billion to its revenue which differentiate it from its competitor like Infosys. Lot of market clients showed interest in Wipro not because of its technological solutions but it bring lot of experience in various other fields like retail, finance and telecom which helps in better management of business processes. Other America clients like Cisco and Microsoft showed their interest to work with Wipro.
Company Culture of Linking Values to Business Performance
Wipro’s culture fits with its clients is also an important factor if its growth. Its culture is “less flashy and less aggressive” than its rivals in India. Through out the organisation same culture is being followed and brand Wipro is all about
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Image Courtesy: http://microsite.wipro.com/annualreport/2013-14/ecological-sustainability.html
To increase the biodiversity, they have started with the project which is divided into the four themed parts: Image Courtesy: http://microsite.wipro.com/annualreport/2013-14/ecological-sustainability.html
First stage of Butterfly Park completed in March 2013. To complete the biodiversity project they work closely with experts of biodiversity, conservation department etc.
Pollution and Waste Management
Wipro has set its goals for pollution and waste management as:
100% organic waste management in-house by 2014-15 end
Mixed solid waste intensity to be reduced to half by 2017
Landfill intensity to be reduced to half by 2017
Wipro waste management focus on
Recycling waste for future use
Safe disposal of waste in environment
Wipro keeps track of its action that should not harm the environment. During reporting period no fines were imposed on Wipro due to their disposals or any other negative impact due to their
b. How does the mission relate to the type of products the company sells? (1-3
The R & D facilities allowed them to continuously come up with new products in the market. In my opinion they are flooding the markets with many new products, in a way they are confusing an average golf player with too many different types of golf club.
6. Once completing your analysis, what is the opportunity represented by addressing the problem? What is the cost of poor quality? What is the impact on customer satisfaction, retention, and loyalty? How could this help increase revenues? How could this help increase our capacity? How could this improve our ability to improve our process controls?
In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.
3. Analyze the six components of Nordstrom 's retailing mix to determine which have been the most important to the company 's success. Provide a detailed rationale.
A resource based view can help determine, and maintain a competitive advantage for Wal-Mart. In order to gain a clear understanding of their advantage, or lack thereof, it is vital that Wal-Mart determine what resources they have available to them. Once these resources are identified they must capitalize on them, and ensure that they provide them with a sustained advantage, and not a temporary advantage. For instance, Wal-Mart might find that there is a manufacturer that is not being used to their full potential, and is able to provide them with fast production and quick delivery of items for a great price. It would be beneficial for Wal-Mart to take advantage of this opportunity, as well as build a long lasting relationship with this manufacturer that will carry them both into the future.
a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?
Question 1. Analyze the factors leading to Colgate Max Fresh's success in the US market………………………………………………………………………………………..4
D. Identify and briefly describe the three things that companies need to be good at in order to
This Assignment will develop your skills in industry analysis. This must be done as individual work, so you must not discuss the case with anyone else before completing the Assignment. Please use the following questions to structure your answer:
IBM bought PricewaterhouseCoopers Consulting (PwCC) in October 2002 and became the world’s largest technology services company, with annual revenue of $40 billion. By comparison, its next-largest competitor, Electronic Data Systems Corp., posted $21.5 billion in sales at the same year. The acquisition by IBM, which already has huge presence in the consulting market, affected other companies such as
Issues: our main issue is competition and this is why we should increase our marketing strategies to keep our brand image and to drive away
It has also established the Japan Biodiversity Fund, due to which a series of regional, sub regional and global workshops is being organized in all regions of the world
The classic Phrase by Mckinsey organisation, “the culture is how we do things around here” is taken as reference by many great people. It’s true that culture exist in an organisation which influences the work being done and also affects the success or failure of the project.