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Example Of A Constructive Action Plan

Decent Essays

Constructive Action
Market Analysis, Planning & Promotion

The importance of effective market planning and operations.

Table of Contents

Abstract……………………………………………........................................................................3

Topic Statement…………………………………………………………………………………...4

Short and Long Term Goals...........................................................................................................5

Setting Analysis………………………………………………………………………..………….6

Situation Analysis……………………………………………………………………….….....….7
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Need/Opportunity/Solution Analysis…………………………………………………………….8

Plan of Action………………………………………………………………………………….…9

Critical Logs

1…………………………………………………………………………………………..………10

Analysis …show more content…

Using the information gathered, we make brochures, posters and other marketing materials that describe the fundraising, services, donation opportunities, and values of our organization. Then we develop a social media marketing strategy. Social media such as Twitter and Facebook provide us with ways to reach out to those interested in our organization in a low cost and effective way. We also have our own radio show that has weekly discussions on the topic.
We find that the media works great when it comes to reaching those who are passionate about what we do. Our professional website also attracts people .We use our web site as a great resource to display useful information, news, monthly newsletters, events, create community, share alternatives to donating money, and showcase the benefits of our organization. On a weekly basis our team members research and maintain our prospects and our customer databases. We use them for special mailings, follow-up telephone calls, event invitations, alliance development, research profiling, and market segmentation. We find that it is effective to advertise what we are receiving funds and donations to grasp the attention of people who aren’t knowledgeable of the foster care system.

Short and Long Term Goals

Marketing is a very important aspect of “You Gotta Believe’s “ success. I think in order to make our success really effective I thing setting some

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