Consumer Behavior And Consumer Decision Making Essay

The decision-making process is the central component of any consumer behavior model; it is basically the process of perceiving and evaluating brand information, considering how brand alternatives meet the consumer's needs and deciding on a brand. Factors that influence the consumer's choice and the consumer-buying decision process are information, social influences, psychological factors, situational factors and marketing strategies.

| * A need to have a certain product * Consumers will search until that product is found * Need products that stand out from others * Customers have problems making decision so the company will have to try to make that decision easier for them

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.

In what ways do you act as a scientist during the course of a workday?

As a consumer, I find that the consumer decision making process is a great help in choosing for the right product which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a

After critical analysis and research, we were able to discover and gain information on the behavior of our customers. It is evident, that the main focus of our customers is that they are looking for a one stop shop for all of their wants and needs. Furthermore, we were able to break down our analysis to three separate categories: social, personal, and psychological. Socially we took a look at the communities we are looking to engage, after our research it is evident that are target communities are those in which are significant family areas, particularly areas with a lot of schools as well as communities that are around median income. In a personal perspective, were are looking to target areas that have a lot of children as it relates back

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model.

Well, they say that the customer is the king! All the efforts in the modern day marketing are directed towards one area – and that is customer satisfaction. Marketers today use a lot of strategies to make the consumer purchase their brand over various other competitors. But what is it exactly that happens inside the head of the ‘king’ that the marketers are always so interested in? What process does a consumer follow towards making a purchase that reduces the level of his cognitive dissonance? Let’s have a look.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

(golf, snowboarding, surfing). Aspiration reference groups also exert a strong influence over consumer purchasing behaviour. Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group (Hawkins & Mothersbaugh, 2010:228).

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated. The typical consumer today watches what they eat; they are more aware and exposed to factors that have brought about change in consumer behaviours.

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

the same as that of the commercials. This proved to be true with "Profiler" and