Covergirl Advertisement Analysis

In this ad, an Ethos or ethical appeal has a great impact using Taylor Swift as the “credible” actor, a famous American singer, and a songwriter. She’s attractive and has a beautiful clear skin. To the girls viewing this ad, it seems like Taylor uses the Covergirl foundation to give her that flawless skin making her face feel light weighted.

The first appeal is shown by using logos to give the viewer’s a reason that they should buy Cover Girl products. Cover Girl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof, and ignore-proof”, which is used to describe the product that

The largest, most eye-catching image in the advertisement is that of a model of color. Then, to pose contrast, the advertisement also provides an image of a very light-skinned model. Additionally, there are models with skin tones in between. Further, the advertisement includes a male model. This fulfills the pathological appeal to identity; L’Oreal intends for a large variety of people to identify with this advertisement. As previously mentioned, other makeup brands have come under fire for not including makeup intended for darker complexions. They have also been criticized for not using models that represent these groups. L’Oreal aims to establish itself differently: this brand wants to cater to the lightest and the

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Covergirl is an American cosmetics company. The company was founded by the Noxzema Chemical Company, and later bought by Procter & Gamble. The company is currently the best-selling cosmetic brand in America especially in the teenage marketplace (Debbie, 2006-2014). Being in the first position of the cosmetics market, the company has many competitors, and the biggest competition comes from the Maybelline cosmetics company, this is because both companies offer products with similar prices to similar consumer groups. The company Covergirl cosmetics is more of a brand licence rather a cosmetics company, because it does not provide any face to face customer service at any makeup counters, but they do provide a large variety of

This magazine and advertisement targets women from 18 to 35 years of age. The advertisement targets men also of the same age, but due to the title and cover of the magazine, i strangely doubt a man would see the advertisement unless it was in a different magazine. The reason I believe this target this targets women of that age is because every women on the cover of the advertisement is between the age group. Also, the merchandise that is being displayed is things that women in this age group would generally wear. The reason I say it targets men is because it's a sale going on and men generally tend to try to save money on holidays. They

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

It is evident that Ulta targets their ads to women. Using the strategy of gender appeal goes hand in hand with the American value of femininity. Women embrace their femininity in countless ways, but a common example would be through beauty. Many women take pride in getting dolled up. Ulta caters to that need in the ad by encouraging women to pursue beauty, whether it is in cosmetics, skin care, hair care, or any aspects of beauty. The ad not only inspires women to take part in the world wide phenomena of beauty, but it also encourages beauty experts to continue their journey of

In addition, Covergirl also uses pathos. We know they target women because it is makeup. The products they advertise are for every woman and age in the audience. It makes sense, the older celebrities are to get older women and younger celebrities get younger women. In majority of the ads out there the companies try to diversify their product to get more sales. For example, Covergirl uses Ellen DeGeneres, Rihanna, Sofia Vergara, Queen Latifah, and Drew Barrymore to appeal different consumers. The diversity helps bring a lot more money in, rather it focusing on one set group. It helps a lot because many women have some insecurities and don’t really feel proud of their appearance. Their products also help with self-esteem. Many adolescents and adults only feel cute when they are using the products like mascara. Women may suffer from peer pressure. Their friends may threaten to stop hanging out with them because they aren’t wearing makeup. Covergirl can help with that to make women feel loved and welcomed with the people around them, but most importantly with themselves. It makes sense, the older celebrities are to get older women and younger celebrities get

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.