Creating Value For Customers : Case Study

One new technology that has had an effect on people’s lives is the Apple Watch because you can contact friends and family and know all the news from the top of your wrist.

In terms of the Fitbit marketing strategy, in the past year the products have become more personalized with various wrist bands, watch faces, and styles for their consumers to choose from. Fitbit has added more character to their products in hopes of fighting off their competitors, such as Apple. A plethora of competitors are becoming increasingly popular and are approaching Fitbit. The consumer perception when it comes to the various appearances that Fitbit has recently introduced may increase because of the efforts the brand puts into

• Determine if product adjustments are necessary. The LG Watch Phone is available in four different designs. A factor in the successful launch of the Apple iPhone, was the use of one colour in each launch location. A product partnership with Omega or Prada is also a consideration.

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

This report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section.

They continue to talk on about how these wearables aren’t that practical and they won’t become popular any time soon. They say that people don’t want to wear these devices that they are ugly and that people who wear these devices aren’t necessarily the best people. “The Apple watch is the first to overcome the resistance” (Grossman, Vella). The Apple Watch has many features and apps already out and ready to be used. The whole thing is “intoxicating and also a bit disconcerting to have this much functionality perching on your wrist” (Grossman, Vella). They say that the pace that Apple moves products at is unnerving and there are unintended consequences. It gives the owner a vast source of access and information. The cheapest model of the new Apple WAtch is going for $349, and it already has loads of apps to use. It comes with abilities that make it even more useful, but, at the same time, invasive. The thing that Apple focuses on, and does a great job at doing, is the sleek and less showy design. The curved screen and small design makes it able

In all it's innovated design and stylistic glory, the Apple Watch sure is impressive. Didn't you wish you had one for your breast, though? Of course, you do. A new groundbreaking wearable device has been developed. The device will not only be a fashion item, but it will help monitor women's health , raise breast disease awareness and more. Here are a few key points to remember.

The Apple Watch is merely the latest piece of tech to make its way from the comic page to the real world.

The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple’s performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name.

Company is present through a number of high premium technology products with exploration of luxury products through its unique Apple Watch Edition and Apple Watch Hermès made in cooperation with the famous luxury brand. Apple is being positioned as a premium or upper premium brand due to its large volume of sales and the fact that its products aren’t highly unique and cannot be severely customised by the company itself, with the exclusion of the Apple Watch.

Jawbone and Apple are also major players in the fitness watch market. They offer similar products to a similar market. Apple products are top of the line when it comes to premium feel, customer service, and reputation. Apple's main products are the iPhone and iPad. They have been leaders in the market for a number of years. Apple already has a huge following, so with their introduction of their Apple Watch last year, they have a head start due to the number of customers that will jump from the iPhone to the watch simply because they are loyal to the brand and they buy every new product.

But these products were never quite able to break out of a “niche” category. From a marketing standpoint, two main issues have always plagued smartwatches:

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Customer contentment encourage the emerging innovative company nowadays (CSSP 2007) and lead to tough competition in offering value through service concept (Lusch et al. 2007). Many firms race in rectify their pathway to services, intensify the quality, and applying new strategies on their organization (CSPP 2007). Those challenge is generate marketing completion in order to gain sustainability business which accentuate the customer expectation and involved them during the process (Cova and Salle 2008). Therefore the way of thinking as a customer strongly needed and developed in service business as current symptom (Cova and Salle 2008). According to Grӧnroos (2008), the use of customer on contributing value should considered as a part of service process.