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Critical Analysis Of Communication And Ethical Issues

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CRITICAL ANALYSIS OF COMMUNICATION AND ETHICAL ISSUES IN THE SOUTHERN CROSS HEALTH SYSTEMS ! ! ! ! ! Author: Lareb. Azam. Cheema; Communication Consultant Authorised by: Southern Cross Health Systems’ Board of Directors Date completed: 25 September 2014 !1 ! TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. INTRODUCTION 4 2. CORPORATE IDENTITY AND CULTURE 5 2.1. CORPORATE IMAGE 5 2.2. CORPORATE CULTURE AND LEADERSHIP STYLES 5 2.3. CORPORATE SOCIAL RESPONSIBILITY 6 2.3.1. BRIBES 6 2.3.2. ROKEACH’S VALUE SYSTEM 7 3. INTERNAL COMMUNICATION 8 3.1. COMMUNICATION CHANNEL 8 3.2. TEAM MANAGEMENT 8 4. CONCLUSION 9 5. RECOMMENDATIONS 9 6. REFERENCE LIST 10 !2 EXECUTIVE SUMMARY ! This report examines ethical and communication issues present in Southern Cross Health Systems. A critical analysis shall be provided on the unethical tactics used by CEO Bob Bieber, which include the issuing of bribes to Chinese officials as well as the unethical sales strategies used to promote pharmaceutical products to medical practitioners. Other issues of concern that have been created because of Bob Bieber include the division in the company based on the creation of the Southern Cross Pharma cup which has allowed a double standard to emerge. In addition, director of diagnostics division, Jacqueline Harris, has failed to create effective teams and has also failed to be an effective leader as meetings are not scheduled regularly. Both Bob Bieber and Jacqueline Harris undermine the corporate mission which states

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