Current Marketing Performance

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BSBMKG608A: Develop organisational marketing objectives Description This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation 's internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. Employability Skills This unit contains employability skills. Application Of Unit This unit applies to senior marketing professionals who are responsible for providing strategic direction to the marketing function of an…show more content…
Required knowledge
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financial management techniques key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as: o Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice o Australian E-commerce Best Practice Model o Australian Government Policy Framework for Consumer Protection in Electronic Commerce o confidentiality requirements o copyright laws o defamation laws o Free TV Australia Commercial Television Industry Code of Practice o anti-discrimination legislation and principles of equal opportunity, equity, and diversity o privacy laws o sweepstakes regulations o Trade Practices Act organisational structure, policies, procedures, products or services and overall strategic plans principles and concepts of marketing and evaluation methodologies strategic, operational and tactical analysis techniques.

Range statement The range statement relates to the unit of competency as a whole. It allows for different work environments and

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