Customer Centric Organization Of Fast Vision Products And Services

Operations management refers to all levels of an organisation and how best to efficiently convene, fund, maintain and maximise its services and/or operations, both internal and external. The core goal/objective of operations management it to maximise outputs while reducing and minimising the inputs required to achieve the desired results.

Lenscrafters mission statement depicts the purpose of its existence and the company’s aspirations and values. Each department in a corporation derives its strategy from the overall business goals. The operations strategy entails collective actions stimulated, chosen, and mandated by the corporate function. The operations strategy consolidates different actions and decisions into a consistent and cohesive response of competitive mechanisms that link the firm’s systems, programs, and policies (Slack, 2015). Lenscrafters operations technique is to offer high-quality eyewear to its customers.

Per Satterlee, chapter eight of Organization Management and Leadership, is about operations management, which is how products or services are provided in the most efficient and effective way. “Operations management is the implementation of all the functions of management,” (Satterlee, p. 224). This includes where infrastructure may be built, where supplies and materials are obtained, production is scheduled, inventory is managed, and equipment is maintained.

According to Investopedia ULC (2012), " Operations management is concerned with converting materials and labor into goods and services as efficiently as

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.

Sof-Optics is a small (specialty-niche) player in a $155M contact-lens market. (Three competitors occupy 75% of this market (Bausch + Lomb (51%), American Optical (14%), Continuous Curve (10%); approximately twenty players (including Sof-Optics’ ~3%) occupy the remaining 25%.) This consumer space is already appreciable in size (~5M contact-lens wearers in 1980), and promises exponential growth in future years (only 10% of ~50M prospective lens-wearers in America have even tried soft contact lenses).

Lenscrafters created systems and utilize others programs to increase their growth and overall company advancement. The system that was put in place helped the company bottom line based on the growth in the international and domestic market. They combine both systems and improved the ability to share information. The technology approach helped within manufacturing. The company grew geographical due to speed that streamed from their technology sources. Digital technology has transformed the eye exam given by new tools. has taken it step further and used it within the physical location. They currently have vision profiler, lens profiler, and digital retinal scan.

James, T. (2011) defines Operations Management as the management of the processes which aid production of goods and or services. This implies that all production activities must be coordinated well to ensure a lean process of resource management is adopted.

Operations Management in an organisation is repsonsible for managing and in making decisions concerning the activities that convert inputs into outputs , that is goods and services. This covers both short term actvities as well as longer term activities to meet strategic goals. Inputs can be the raw materaials need to manufacture goods such as furniture or the computers needed to create a service like online shopping site. Operation management’s role is to make decisions to improve how operation activities function, for example, to improve the final quality of the output or to change production methods to be more efficient in terms of cost and in time.

Operations management (OM) is that phase of an organization where inputs are put into operations to acquire required output (services) without compromising on quality. In other words operations management is also described as combining and transforming various resources in the operations sub-system into value added services in line with formulated policies of the organization. (Kumar and Suresh, 2009)

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

Operations management is concerned with all operations inside the company related to activities, which include overseeing buys, stock control, quality control, stockpiling and logistics. A great deal of center is on proficiency and effectiveness of such procedures. A case of successful operations management in retail segment is evident in Zara’s business model (Tanuwe)

Operations management focuses on managing the processes of producing and distributing products and services. Operations activities often include product creation, development, production and distribution. It deals with all operations within the organization. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. The nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc.

Operations management is generally described as the planning, arrangement, and control of activities that change raw materials or an organization's input into finished products and services. The overall activities covered by operations management include the creation, development, manufacture, and distribution of products. The concept also relates to various activities such as inventory control, controlling purchases, quality control, logistics, storage, and evaluation ("Operations Management in McDonalds", n.d.). Since operations management covers the entire operations in an organization, it mainly focuses on the efficiency and effectiveness of the firm's processes.