Consumer Behavior in Online Shopping

11416 WordsMay 11, 201346 Pages
1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinäjoen ammattikorkeakoulu Seinäjoki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinäjoki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1 E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market…show more content…
IMPLEMENTATION OF RESEARCH METHODS ......................................... 29 3.1 Choice of Methodology................................................................................ 29 3.2 Research Approach..................................................................................... 30 3.3 Research Philosophy .................................................................................. 30 3.4 Research Strategy....................................................................................... 31 3.5 Sample ........................................................................................................ 31 3.6 Non Probability and Convenience Sampling ............................................... 32 3.7 Questionnaire format ................................................................................... 32 4. 5. 6. RESULTS ...................................................................................................... 35 CONCLUSION............................................................................................... 51 BIBLIOGRAPHY ............................................................................................ 54 5 APPENDIX 1…………………………………………………………………………….58 Index of Figures Figure 1: Consumers Spend More Time online..................................................... 10 Figure 2: Product & services intent to purchase online globally ............................ 12 Figure 3: Structure of the
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