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Different Analytical Processes Of Strategic Management

Decent Essays

“Strategic management is a continuous process that involves attempts to match or fit the organization with its changing environment in the most advantageous way possible” (Digman, 1990, p.7). This clearly states the utmost importance strategic management plays in business environment making it a vital part to achieving company goals. Telecommunications industry is thriving, and in the recent years has advanced to an extraordinary level, therefore the major companies controlling this sector, such as Apple Inc. and Samsung have to compete with each other in order to stay in charge. The biggest challenge for the forthcoming years is to stay innovative and keep growing, “Telecom companies need to invest – expanding their footprint, updating technology and infrastructure, acquiring spectrum and funding R&D. Companies that don’t, or can’t, maintain focus on rapid innovation may lose out to those that do.” (Wigginton, 2014). Throughout this essay I will attempt to critically analyse and examine three different analytical processes of strategic management, whilst using examples of companies such as Apple Inc. and Samsung, to illustrate the implications and outcomes such strategies may have on businesses. To do this I will concentrate on Johnson’s cultural web, Yip’s drivers of internationalisation and Brownman’s strategy clock processes. “The taken-for-granted nature of culture is what makes it centrally important in relation to strategy and the management of strategy” (Johnson et

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