Abstract
Among the Orange County on-line florist markets, Soft Touch Flowers has launched its website in this growing industry. However, despite the high growth, the competition in Orange County is stiff as the main competitors such as Everyday Flowers, Vissers Florist, OC Flowers, Capri Flowers, etc…occupy the market. Therefore, Soft Touch Flowers needs better effective business strategies to stand up and be strong in this complicated competition from the existing on-line flower shops.
The focus of this paper is to outline three main disadvantages which include website environment, market competitions and consumer’s demand which Soft Touch Flowers has experienced for the past year in its e-commerce business. To overcome this difficult
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Since the owner did not hire a delivery personal, she had to do both flower arrangement and delivery. Therefore, if the order was in Los Angeles area, she would not able to accommodate that. The result of this was lots of orders could not be placed due to distance too far away from Orange County. The business did not meet its expected revenue and faced a difficult time of losing potential clients. The excessive development of flowering industry is the inspiration of art. The aim of this essay was to describe and analyze the disadvantages of Soft Touch Flowers website in term of market environment, competition and consumer’s demand. The recommendation will provide a foundation to improve the construction of the site and to help bringing in more revenue by having a better marketing strategies planning. For the website environment and security, one major concern of any e-commerce business is website security. Generally, it is the objective of every site administrator to ensure that it is safe. In order to accomplish, Soft Touch Flowers must put strong security protection in place by signing up with VeriSign and McAfee for both payment system and appropriate access rights. Having VeriSign and McAfee on a website is excellent direction to show potential clients that the business is safe and secure for online transactions. VeriSign reports that 79 percent of shoppers from the United State
Setting up the vision of the flower shop can provides employees a clear purpose to work for; sets the impossible and achievable stretch goals which guide managers in effectively integrate resources. Mission tells who a company is and what it does. Setting up the mission of flowers shop can unifies employees’ efforts in pursuing company goals; provides basis for allocating resources; serves as an effective public relations tool and guides strategic or daily decision making. For e-business, the flower shop vision should be based on the top managements’ view of the future relevance of the internet to their industry. Today, consumers conduct the most purchasing behavior online; almost all kinds of products/services can be delivered over the internet.
Introduction…………………………………………………………………………………………………………… Types of E-commerce…………………………………………………………………………………………….. E-commerce in use by organisations……………………………………………………………………... Financial implications…………………………………………………………………………………………….. Designing an e-commerce solution………………………………………………………………………… Evaluation………………………………………………………………………………………………………………. References………………………………………………………………………………………………………………
Describe the insight generation process used at Ben & Jerry’s. What benefits did Ben & Jerry’s achieve from utilizing the process?
However, ordering from the internet has allowed the company to enjoy much success serving small businesses and companies in the eastern Los Angeles suburbs. This success has led the company to expand beyond its traditional customer base of suburban Los Angeles into the heart of the downtown area. Such an expansion is risky for Mid-Town has decided it can afford to place
Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products
E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.
The e-commerce website is a relatively new initiative, launched only in December 2012. In early 2014, the e-commerce sales made about 9% of sales with the goal to grow “to around 25% in the future” (Singh, 2014). As the website features most of the products presented in the physical stores, e-commerce is expected to turn into a great conversion tool, in general, and in the international market, in particular.
As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.
The purpose of this report is to examine e-commerce and also to provide a broad strategy that should be taken by Amanda Jane Horse Wear. Besides that, it is also to provide suggestion about suitable e-commerce that Amanda Jane should adopt.
• Knowing if the dealer has additional locations and the financing options available just give a greater depth to the knowledge about the dealership and how they stack up.
Electronic commerce, commonly written as e-commerce is buying and selling of products and services by businesses and consumers over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Due to the popularity of e-commerce there is a tremendous increase exchange of goods and services both regionally and globally. Now-a-daysit has become the virtual main street of the world. This online business refers to the E-commerce which is recently moved in to developing countries like India. Today, e-commerce has grown into a huge industry. This paper is outcome of a review of various research studies carried out on E-commerce. The present study has been undertaken to analyze the present trends of e-commerce in India & examine the challenges & opportunities of e-commerce in India. Keywords: E-commerce, recent trends, opportunities and challenges
Internets make life simple and innovate. People are doing business online and trades have become more easy and fast due to this. Internet provides new customs to promote business. Website becomes the essence of online business like to show their services and products. Internet gathers all competitors and consumers in one place. It brings new way to promote, adversities products and services in market (Barry Silverstein, 2002, p.3).
1. Explain how Apple achieved business success through the use of information, information technology, and people.
E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.
Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.