E Commerce Is Fast Growing Market

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Social media is a trend of advertising that is young and up and coming. Businesses can use social media as an outlet to advertise such as Facebook, Twitter, etc. The intent of this advertising is to capture the eye and appeal to current and potential customers of their business. Due to the fact that this form of advertising is so expansive and reaches so many people the effectiveness and true measure of the quality is hard to determine. This form of communication is so new to the advertising world and there is currently nothing to compare it to. One of the main reasons for complications in determining effectiveness is due to shear mass of people it reaches. With social media reaching millions of people all over the world , there is far too much data for any company or tool to measure.

Introduces Sean Bruich, Facebook head of measurement plat forms and standards. In other words, a more in depth of correlation between purchases, and clicks. Credit card companies have a large share in advertising. What you buy in the store is generated through a system that attaches data of what you bought at the store into advertisement. Sean talks about the percentage of the 60 campaigns looks over, and gives the stats. He is just doing his job, in a way it is actually inserting to see hoe everything simply works together in Facebook users favor, and they can only seem to complain about the

Indeed, if a social media customer that spends on average 30 minutes daily on a website, will see an advertising at least few times this memory will be propagated further. As the same user is shopping and notices the product with already accustomed from social media brand, the customer will like pay a special attention to this brand and chances of the purchase will increase significantly.

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

Product: Facebook has multiple gains over its competition, it has entered the maturity stage and there should be efforts to retain the existing customer and a strategy to gain new by adding new features and provide strong privacy rules

This report gives an examination and assessment of the current issue(s) confronting Facebook, Inc. The major area of weakness require further investigation and remedial action by management. The analysis conducted does have some limitations. Some of the limitations include: cost figures and absolute profit margin were not provided due data limitations as not enough information was not available. Facebook has a controlled framework in place to ensure that website access is effective, efficient, and provide value for its stakeholders. A significant deficiency in the organization business model, though still strong, is susceptible to its future probability: the single source revenue. This issue will pose a major problem for

Facebook’s advertising generates revenue by displaying advertisement products on their website, mobile applications, and other third-party partners websites. Then, payment is measured through the number of clicks made by the users, the number of activities taken by the users, or the number of impression delivered. Other businesses are generated through payments and other fees

As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Time a user spend on social media gives us the behavior of the customer. This is used in sorting the

This result show a similar result with the online advertisement channels, the most commonly click-on web advertisement are social media ad and follow by adwords advertisement and email advertisement. A recent study has shown that social media is become more important as an online channels for company to communicate with their potential customer through the act of sharing and participating in a variety of post and activities. (Ashley and Tuten, 2014)

         With the fast developing technology, more and more people make use of social medias and online based websites to communicate with one another. Some of these benefits are faster disimination of information, communication become more convinient and accessible and many more. Thus, small and large companies nowadays are adapting these technological changes. Different business industries have entered the growing area of online selling to expand their market to more people easily. Business people create accounts in various social media sites particularly in Facebook and Instagram to showcase the various products that they offer. In this way, people, especially those who are not capable of not visiting the physical stores, can be reached out. However, before entering a new market or adapting to technological changes, it is important for businesses to first assess the potential threats and