Summary Coca-Cola is the world largest beverage company where they sell their products in more than 200 countries. Coca-Cola's status can often make them a target of anti-corporate globalization movements. The countries where Coco-Cola does business feel as though the company has an impact on political, social, and environmental issues. According to The National (2017) India's population consist of 1.2 billion people and some drink 5.9 billion liters of soft drinks a year. India has been suffering from water scarcity due to a drought which leaves the people with very little water live off of and the farmers very little to grow their crops. People of the villages protested the company accusing them of using too much of the water sources, selling drinks with unhealthy artificial sugar, and the beverages containing pesticides that are harmful to the consumer. The company denied these claims and later closed two of their bottling plants. The company found itself in another similar situation before the 2008 Olympics in Beijing. Activist and many nongovernmental groups spoke out against global companies and Coca-Cola being one of the companies; who were traditionally paying advertise in Beijing for the Olympics. During this time China was enforcing repression in the media, they were violently cracking down on the people of Tibet, and it's military and economic support of Sudan, which was responsible for genocide in Darfur. Coca-Cola stated that they were not a political
If you had an opportunity to solve world hunger you would do it, right? Well a company named Monsanto has set a goal to achieve the mighty task. They look to achieve this goal by creating special seeds that are resistant to pesticides, also which use less water and energy to produce. There are also said to be some big disadvantages to using Monsanto’s methods to producing their seeds that have not yet been researched deeply enough. This raises many questions to people around the world. Many countries who will not even accept seeds from the company over fear of the crops they produce will cause health and environmental detriments. So my question is, can Monsanto solve some of the world’s problems or should we be looking at other better
Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.
officials. Coca-Cola is a major soft drink company with ties to many countries. With the
When reading the letter from the chief Executive Officer Muhtar Kent the content of the letter was optimistic and upbeat. Also, the CEO references to the company as global thirst quenching corporation that do not take the size for granted, this helps the reader understand Coca-Cola modesty. Likewise, the CEO added Targeted disciplined investments for the future of the company that will help the company to expand and grow. Furthermore, increasing revenue, profit and growth by building the brand Coca-Cola. Furthermore, Simplifying and streamlining operations of the company enabling to standardize the operation around the world.
Today, the Coca-Cola Company is the biggest soft drink corporation on the planet. It accounts for about 44 percent of soft drink sales market in the United States and the company spends on average $3 billion on advertising annually (Smith). Coca-Cola is one of the most iconic brands of century promoting itself as the drink of freedom, choice, and US patriotism. However, behind this carefully crafted image exists a selfish dollar hungry and greedy company. Greed can be defined as the excessive or rapacious desire, of possessions, power, especially for wealth. Coca-Cola Company is exploiting less developed countries of resources, spoiling the environment, as well as bring about an assortment of heath issue
When a child is born, the parents hope that they have a better, and longer life then they did. Yet for the first time in modern US history, “Today’s children are expected to have shorter life expectancies than there parents” (Life Expectancy of U.S. Children Cut Short by Obesity). The somber realization is the result of a several decade long epidemic which threatens to poison future generations and prevent them from living long prosperous lives. The obesity rate in the United States has sky rocketed in the last ten years to a staggering 34.9% of all adults (L. Ogden, Prevalence of Obesity in the United States, 2011-2012). This number is only expected to increase with the current generation of children, as diseases such as type two diabetes, high blood pressure, high cholesterol, and coronary heart disease increase in prevalence (Center of Disease Control and Prevention). The culprit, is what Americans eat. Almost all the food that is accessible by the average American is processed, and therefore contains a ridiculous amount of artificial ingredients such as high fructose corn syrup (Hojjat 86). Many companies such as Coca Cola have been a contributing to the current state of the United states poor health, by advertising to younger ages and relating there product to creating a sense of happiness.
The political situation of a country affects its economic settings and economic environment affect the business performances. Coca-Cola sales are impacted by a set of economic factors that beyond are beyond the company’s control. These factors include the level of economic growth in the country and in the industry, tax rates and currency exchange rates, interest rates, labor costs and others. The global economic and financial crisis of 2007 – 2009 is a relevant example of an economic factor that greatly impacted the majority of businesses around the globe. However, the crisis has impacted Coca-Cola to a lesser extent compared to many other businesses. Its’ operating margin remained at industry-front 22% despite the crisis, although dividend yield was reduced to 2.6 % Quarts. (Timmons, H. (2014). Economic factors relate to goods, services, and money. Despite directly affecting businesses, these variables refer to financial state of the economy on a greater level –whether it be local or global, inflation increases cost of production. Consequently, Coca-Cola had to face the uncontrollable problem of increasing their pricing. With this increase they risk losing customers who cannot afford their products because it is a desired product not a necessity. Due to inflation in 11 years the price of an identical bottle of Coca Cola has doubled in price. Alternatively, Coca Cola could be forced to lower their prices to facilitate an increase in consumption
Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.
Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.
As far as good news is concerned, the report explains the company’s success in their top three
Political condition involve the laws made, government agency and also unions. Since Coca Cola is a multinational company, it run its operation all around the globe. To do this they have to comply with many rules and regulation in many different country. This make it harder for them to do any promotional activity as some country prohibits some product to be advertise. Coca Cola must then study the rules and regulation, terms and condition of a country before engaging it. And also because a Coca Cola manufacturing plan offers jobs to many worker, unions are definitely an important factor that will affect the way they manufacture their product. Pressure form consumer will also affect the marketing strategy as practices that are deem unethical will be
One big change that needs to be made is pesticide free water in the Coca-Cola products. Indians have a lot of trouble with making sure their food and water is contaminated, and things like this aren’t going to help Coca-Cola’s business because they aren’t going to want to risk their health. Indian’s need to feel safe and trustful of Coca-Cola that their products are safe for themselves. Coca-Cola made also need to use less Indian water in their products if that problem cannot be fixed. Whatever it takes for Indian’s to understand that Coke’s products are pesticide free is what Coca-Cola needs to do. The future of Coke in India is in the hands of
According to Coca-Cola website, Coke is considered to be the biggest best-selling soft drinks and recognisable brand in the world. This company consist of 20 billion dollar brands; this includes Sprite, Fanta, Diet Coke, Coca-Cola, PowerAde, Minute Maid and Vitamin water. In this report an attempt will be made outlining on how Coca-Cola generates money and the importance of micro and macro environmental factors in an organisation.
Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.
Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.