Eurodisney

763 WordsSep 3, 20114 Pages
1) What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? The factors that contributed to EuroDisney’s poor performance during its first year of operation were their lack of knowledge of their target market and the fact that they did not realize that the target market consisted of more than one culture. Disney tried to force feed American culture with a mixture of what they thought the Europeans would enjoy. By using American characters and the American attitude on ideas such as design, price and experience they were bound to fail; At Hong Kong Disney failed the first year due to their ignorance of the culture again…show more content…
However, the best option would be Canada because Canada is one of the world's wealthiest nations, with numerous amounts of land to occupy. Since it is a western European nation Disney would not have to change its marketing plan too much. 9) Given your choice of locale X for the newest Disneyland, what are the operational implications of the history of EuroDisney and Disney Hong Kong for the new park? Basically, I would learn what not to do in terms of marketing due to EuroDisney. I would not just assume that the Canadians are anything like Americans and try to see if there are different cultures that I could target. I wouldn’t base my judgments on stereotypes and conduct thorough research. From the Hong Kong experience, I would learn that sometimes a target market needs to be more focused on a particular generation rather than a

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