Executive Summary This proposal is aimed at improving the marketing objectives of the School of Business and Computer Science Ltd.’s Trincity Campus by providing clear and powerful design ideas and concepts that would help increase student enrollment and strengthen its presence in the community. An analysis was done to look at SBCS’ corporate identity, brand and image and recommendations will be made to improve its advertising, promotion and marketing strategies that would achieve value and results. Based on the responses to questions, there seems to be a clear need by SBCS to play a greater role in the community by essentially forming a strong relationship with people and building on a unique goal of empowerment through quality …show more content…
Enrolment numbers at the campus have been low, given the amount invested in advertising and the campus has maintained a largely unrecognized presence in the sphere of digital and social media. With such a low visibility, SBCS Trincity has been unable to become a discernible name in the field of Graphic Communication education and training and to fully engage its target audience, developing the relationships it has deemed important to not only improving enrollment figures, but also ensuring student retention.
Design Objectives
This document proposes a method of overcoming the issues that plague the SBCS Trincity Campus; through a structured marketing and design approach, the following objectives will be accomplished:
(1) A recognisable identity as THE Centre for Graphic Communication in Trinidad
(2) A Guild of Students, and
(3) An open and interactive Campus Life
Through its current marketing efforts, the audience is already aware of the SBCS brand. As the label ‘Centre for Graphic Communication’ suggests, the main goal of the first objective is to highlight the type of learning opportunities available at the Trincity Campus. By utilising the same Graphic and Design concepts that can be learnt there to a more artistic degree, this campaign will not only allow the audience to identify the visuals and mentally associate it with the campus, but also act as a showcase for student potential. This objective will also utilise an active presence on Social
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