Facebook Case Submissiom

Their main scheme is to attract more and more people rewarding customers that promote successful their products via their Facebook pages.

That includes a lot of social campaigns. For example Waitrose is one of the companies with the highest number of people who are their fans in Facebook. The supermarket launched new social media campaign including its first ever Facebook app. This happened around Christmas and it gave the chance to all their online friends `to claim prizes ranging from mince pies to a year's worth of Waitrose shopping for one lucky winner`. http://www.thedrum.co.uk/news/2010/11/19/16727-waitrose-hopes-for-festive-boost-with-social-media-campaign/ accessed 20/03/2011

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

handle business. Facebook is one of the main social media cites around the world. Society

Things such as, branding, customer engagement, publicity, feedback mechanism, and reputation management are example of Facebook helping businesses. Finally, Facebook has created a new revolutionary form of communication. Facebook has provided users the ability to communicate with family members and friends all over the world. Individuals who are unable to leave the house due to a disability or environmental factors find Facebook a way to deal with this isolation.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

Facebook is the largest of the social media networks at this time. There are an estimated 1.65 billion Facebook users who are active in any given month. The number increases by an average of 15% per year. With numbers like that, your target audience is likely to be on this social media giant, so this isn't one you want to overlook when it comes to online marketing.

Jim Harper stated, “When we use the Internet, we have to share information about ourselves, just like we do when we go outside.” We let our neighbors know we are still present. Social Media plays a big apart in the society today. Facebook is the know social network everyone uses. Once, you sign up you are giving up personal information such as birthday, education, relations to other people, information about yourself-hobbies, favorite music, movies, books, where your check-in at. People use Facebook for sharing important events with others so they can stay up-to-date in one individuals’ life. As well express their feelings to the world about what is currently happening. Instead of people keeping things to themselves people love to share information to

Of course, marketing is one of the biggest aspects a company or business needs to have in order to thrive. When marketing good or service marketers should consider advertising on social media, due to, “86 percent of Americans use the Internet and 73 percent of Americans use at least one social networking site, with 42 percent using multiple social networking sites (Solomon, Marshall, & Stuart, 2016)”. Over a billion people alone use Facebook everyday (Solomon et al., 2016). According to the New York Times, the average user spends about 50 minutes to an hour on Facebook a day (Stewart, 2016). This time provides users with the ability to see and view advertisements. Other social media marketing platforms are Instagram, Twitter, Pinterest, LinkedIn, and YouTube just to name a few. All of these networking medias allows business owners and marketers a better way of advertising to their existing and potentially new customers. In the same fashion, marketers need to understand how to use social media and digital analytics to appeal more effective to their customers.

Today, most of the marketers are feeling challenged in the field of Facebook marketing. And the primary reason behind this is the increasingly crowded news feed. The new Facebook algorithm updates are making it tougher for the brands to get noticed in the news feed easily. Facebook is continuously making shifts which are ultimately affecting the Facebook Pages.

But it spawned hugely from that, and now there are Facebook pages that sell accessories, games, posters, cupcakes and services like consultation on studying abroad etc. Social media has helped these young entrepreneurs launch their business into the mainstream. In Facebook, the number of ‘likes’ shows you that how successful your business really is. And that’s why many companies are putting more emphasis on creating eye-catching designs and writing innovative contents for their Facebook page. Social media marketing has become a new term now and is being widely used in the marketing spectrum of our country.

The interesting thing about Facebook as a social media market tool, is that app developers can use Facebooks analytics to manage their audience. In addition, email lists can be linked to Facebook as well as other social media networks. The personnel connection is a major factor in the marketing of any product or service.

It also generates website traffic. In addition, side bar ads either connect to the fan page or website link. Facebook is actually earning loads of money due to the side bar ads. Since, Facebook has all the information of customer include name, age, gender, likes and dislikes. Keeping the criteria of customer and target market of companies they connect sellers with buyers in an effective way. Not only this, if a video is actually good and funny or has some message, it actually gets viral on Facebook. Companies try to make such kind of videos to pass on the advertisements so that customers get to know about the product. Also, Facebook tagging and note making is getting popular these days. This means no company is now behind to capture the eyes of customer. In order your products to get popular; you can actually make complete social media marketing campaign to engage customers of your target market. YouTube and Flicker are playing their part on Social Media as well.

Digital media marketing, especially Facebook marketing shall also play a key role in the communication strategy.

3. Diversify sources of revenue. Facebook heavily relies on advertising on its social network as a source of income, but with being the number 2 website in the world and more than 1 billion active monthly users, Facebook could exploit other opportunities to attract the money.