Factors Associated With A Successful Export Venture Essay

To differentiate the brand from competition, labels and packaging would be used. Moreover, all visual communication tools and promotional items featuring the brand logo and

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,

could not be advertised directly to consumers. The U.S Food and Drug Administration passed a

Selling a product internationally along with the 4 P’s (planning, producing, placing, and promoting) process of a company is called global marketing (Global Marketing, 2017). Being global is important because companies are able to reach customers from all over verses in one particular town. Offering different products and services for a variety of

Corporations will design packages specifically for different markets, as different cultures have different expectations. One of the big comparisons in this section is how American packages are meant to be “unthinkingly accepted” (Hine 123), whereas in Japanese culture, the packaging is made to be appreciated by the consumer. In Japan, each package is meant to signify some part of their culture and history. As a result, to sell their products internationally, Japanese corporations will hire designers from different countries to help design the

There is a significant correlation between an increase in direct-to-consumer pharmaceutical advertisements and an increase in prescriptions. The critics who are opposed to direct-to-pharmaceutical advertisements suggest that more advertising leads to more requests and more prescriptions of certain medications. They also claim that the publications of such advertisements may eventually blur the distinction between patient and consumer if we are not careful. Physicians have reported that most patients who are knowledgeable on a DTC advertised pharmaceutical

Direct-to-Consumer (DTC) marketing of prescription drugs in America has been debatable. DTC marketing has its benefits and disadvantages. There has been much discussion with DTC marketing over the role of consumers in medical decision making, the appropriateness of consumers engaging in self-diagnosis, and the ethics of an industry promoting potentially harmful drugs. Drug marketing and federal policy governing drug marketing have both responded to and reinforced changes in the consumer's role in health care and in the doctor patient relationship over time. A benefit of direct marketing of prescription drugs is that patients have a direct route of being informed instead of having to visit the doctors and have a third party involved. DTC allows

Which is cost difference determines the patterns of international trade. Absolute advantage is trade benefits when each country is at least cost producer of one of the goods being traded. In the 1800s, David Ricardo developed the theory of comparative advantage to measure gains from trades. This theory is based on comparative advantage and it states each nation should specialize in production of those goods for which its relatively more efficient with a lower opportunity cost.

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

Since Canada uses a metric system and has French as a second official language, this will be added to the packaging to be used domestically as well. A review of the wording, images and color scheme by a Canadian based marketing company will be done to eliminate possible negative local context. By using blended packaging, it will increase the economies of scale as it eliminates the need for separate retail packaging and inventory.

In Standardization the aggregation of demand information can help them to better forecast the need of the continent instead of the need of a country within that continent. Standardization will reduce required parts inventory due to risk pooling and reduce parts cost due to economies of scales.

activities and tactics such as sampling and sales force promotion [3]. Whether a brand manager is using right promotional tools, whether 4P`s (now 7P`s are considered) are linked to each other and with product strategies for the two main objectives that includes [3]:  To Generate Prescription  Make the product reach the patient They can be said as Product chain and Prescription chain 1.1 The Product Chin This starts from selection of molecules and ends in the hands of patient. This chain is somehow intensive as it starts from the selection of molecules, then molecules are critically screened, after the screening of molecules the source of raw material is identified then the pilot batch manufacturing process starts at this stage pricing strategies and clinical trials are worked out. Once the pilot batch is manufactured then it starts with the commercialization of product, after commercialization product goes to distribution house and then it reaches the retailers. After patient’s diagnosis by doctor, patient purchases that product from retailer [4]. 1.2

8. Quality Control Certificate:- In case of export of products for which quality control certificate is obligatory, the exporter shall have to submit, to the Customs Authorities, a quality control certificate issued by the appropriate