1.0 Executive Summary
Overview
KK Variety Fashion is a fashionable women 's clothing boutique that will open in August this year. KK Variety Fashion 's clothing varieties and fashionable style will ensure that our customers are well dressed. KK Variety Fashion is a woman-owned business at this time organized as a Sole Proprietorship.
Clothing for stylish women
KK Variety Fashion going to have casual/contemporary apparel & accessories for women, and will be the exclusive U.S. KK Variety Fashion will feature other choice selections by American designers. The KK Variety Fashion’s customers are a busy professional woman who lives in Coral Springs with a household income over $45K. Women would appreciate the boutique fashions and a place where they can go to get accommodations that meet her busy lifestyle.
Unique & innovative
KK Variety Fashion is going to provide services such as personal shopping, and special ordering to customers during store hours. Leidy as owner will be present to customers on a daily basis. KK Variety Fashion 's will be there to help women develop their personal styles will develop the standing as a truthfully exclusive boutique.
Getting the word out
KK Variety Fashion will generate awareness and sales by utilizing Facebook, Twitter, Instagram and relatives. Additionally, KK Variety Fashion will take any emphasis on women approach shopping.
Management
With above of 5 years of experience in retails, I am looking forward to meet any expertise to
Joseph Ribkoff, the Canadian womenswear fashion brand celebrates its diamond jubilee this year (2018). The brand has designed a spring collection in dedication to its 60th anniversary. Joseph Ribkoff has always been available only in boutique retailers rather than in department stores. Hence, owing to the 60th anniversary of the Canadian womenswear brand (D., 2017) we are taking this opportunity to launch the brand in two of the leading department stores in Mexico. El Palacio de Hierro and Saks Fifth Avenue (Santa Fe mall and Polanco) are the chosen stores to broaden their customer base in the Mexican womenswear market. The brand designs formal dresses, separates for special occasions (Joseph Ribkoff, n.d.) and caters to sizes right from extra
The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.
Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.
Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture
This style focuses on free and flowy fabrics that reiterate Free People’s brand image. These types of clothes give off a whimsical feel that also emphasizes their feminine clothing.
Cue is an Australian fashion retailer, which has been in operation since 1968. The company opened its first story in Sydney, but has since opened a number of shops across the country. The retailer focuses on fashion, which is creative, innovative and youthful. The company has become one of Australia’s most loved and Marie Claire readers awarded it with the title of the Best Australian Fashion brand in 2015-2016.
Rana Chowdury is the current the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, and music T-shirts. Torrid is all about the fashion for Plus-Size style and trendy clothes for women. Box Lunch has apparel, gifts, gadgets, & more that also helps provide a meal to a person in need with every purchase and finally Lovesick is young, trendy, affordable fashion & accessories for curvy girl’s sizes 10-26.
Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).
As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable
KFF believes quality and specialty items, especially new ones, are most important to its customers.
b. Does the issue of branded vs. private label enter into this consideration? Why or why not?
Mary Karantzou is a high fashion label that offers a hyper-real prints and demi-couture artistry clothing, jewellery and accessories for woman. Every season the brand offer unique and innovative collections of garments, as well as they are doing Resort collections that fit the needs of the luxury fashion industry and sets instant fashion trends. Especially in the digital print industry.
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.
‘Goks Fashion Fix’ is made up with the common programme characteristic having the television presenter Gok Wan who is an English fashion consultant and an author. Having a well-known presenter which is an expert in fashion will make the audience
Over the years I have heard stories from my relatives about how much I would like painting my aunts’ nails, wearing my mother’s heels, and debating everyday on what I wanted to wear for school. Matching my clothes, having my nails painted, and having my hair nicely done everyday, were a must for me as a child. Along with always trying to enhance my composition, I have had a love for shopping ever since I remember. Although fashion has always been a focal point in my interests, there has been another prominent factor, which also relates to my career choice just as fashion does. Math is the answer to anybody who asked me what my favorite subject in school was, making it another one of my passions in life. The process