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Fazila Nurani Case Study

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Interview with Fazila Nurani - A CASL Expert In light of CASL's second year anniversary, and the impending threat of civil actions for any violations starting July 1st, 2017, itracMarketer had the exclusive opportunity of interviewing Fazila Nurani, one of the Canada's top privacy and information security lawyers, and the founder of PRIVATECH – a privacy compliance and solutions company. Fazila has extensive experience working in both public and private sectors as a consultant and CASL training expert, and has offered great insight about the current state of the anti-spam legislation leading up to the end of the transitional period.
For Canadian businesses, has the transition to CASL compliance been a smooth one?
I would say that it has definitely been a rocky one. Primarily because there’s been so much confusion as how to approach the legislation around the consent issue. That’s really the big challenge; not knowing …show more content…

The biggest challenge from my perspective is the lack of a consistent approach across the organization. This is primarily because there is no CASL compliance framework or program set in place so not everyone is doing the same thing when it comes to commercial messaging.
Just as an example, I was recently working with an insurance company comprising of a remote and independent team. They all have their own lists and they do their own marketing efforts as insurance agents. There is no consistency from the organization and because of that, CASL compliance becomes very challenging. That is a big issue – not having that consistent framework across the organization.
That is why companies with different locations, regional basis and independent sales representatives really need to centralize their databases.
What is one piece of advice you would want to give to Canadian companies in regards to CASL rules and

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