Food Manipulation Analysis

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

Obesity and being overweight are very common worldwide issues around the world, especially in the U.S. There are more than 3 million cases per year. By changing your lifestyle such as diet and exercise, losing weight can seem effortless. Desirable junk/fast food or even irresistible fast food commercials can tempt you to do the unthinkable. We are all victims of this advertising war. Quick-service restaurants (QSR) generate these advertisements in hope to attract more consumers or to increase their popularity rates around town. These commercials bombard our state of mind only to convince us to buy unhealthy food for worthless money. The increase in fast food commercials in the U.S. has led to an increase in both QSR revenues and the obesity rates. Regulating commercial frequencies will lead to a decline in the obesity rate. Our country has more than enough issues that frequently affect our population. Despite these alarming cautions, the food industries with their advertiser use every available media outlet to promote and sell their products. Pushing food and drinks high in sugar is unethical and unjust. We learn to

I understand a working parent has barely enough time to watch over every little detail in the kids life, but an effort should be made not only by the parent, but also by the fast-foods to take at least some of the responsibility for making schoolchildren, and not to mention Americans in general, overweight. Advertisement towards children should be to promote healthy eating, which it currently is, however not so much back in 2003 where, according to David Barboza's article “If You Pitch It, They Will Eat”, “Product tie-ins are everywhere.” This holds true to this day, McDonalds has toys with their happy meals from two popular kids shows. Power Rangers and My Little Pony, which appeal to young boys and girls who know of or watch the show. It is a marketing strategy, the kids see the toys and watch the show, which in turn makes them want the toys, making them want to watch the shows. Continuing in an endless loop that only benefits the shows and most of all the fast-food companies like McDonalds.

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

Most of the foods on social media are advertise by fast food restaurants, which are unhealthy foods. The survey result shows that 65% of the respondents believe that foods on social media are unhealthy as shown in figure 8. Fast food advertising is most likely be called junk food advertising (Herron, 2014). According to research, University of Sydney reveals that junk food engages young Facebook users to promote unhealthy food which can result to obesity and lifestyle diseases (The University of Sydney, 2014) (Lee, 2014). Research says advertising promotes unhealthy habits, affect children's preference and urging them to eat salty, sugary and greasy foods (Herron, 2014). For instance, fast food restaurants offer chips and drink to answer a survey about their restaurant. In figure 9, 92% of the respondents buy fast food because of advertisements and promotion. Social advertisements affect the way people eat since it encourages people to eat unhealthy food using voucher and answering surveys for a free food. Consumption of unhealthy foods has greatly increased through the years. According to a

Food advertisement can be a reason to the obesity rate rising. A television commercial for York Peppermint Patty is a TV ad, that models food porn. The ad. features a very hot actress, by featuring an attractive young pale woman tearing open a York Peppermint Patty, breaking the patty into pieces - biting into it, and adoring the pleasure of the patty. The commercial production shows many close ups of the actress lustfully taking the first bite, as she slowly opens her mouth and licks her lips/sucks her fingers in satisfaction. A female’s voice coos in the background in a way that sounds dirty and sluty:

I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the "healthy" in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of the

Indeed, this evidence in itself does hold true. Effective advertising techniques, such as framing and using attractive images and people, do influence buying and eating habits. Additionally, social influences strongly affect decisions, as people tend to do what is acceptable in certain situations. Furthermore, it is valid that unhealthy food is especially prevalent in our society,

Obesity rate continue to rapidly increase among children. One possible contributor to the Obesity epidemic is unhealthy food advertisements that are directly targeted to children. In the article “The impact of Food Branding on Children's Eating Behavior and Obesity” children each day are:

Because of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the

While shopping through a mass-produced grocery market and passing through the fruits and vegetables section, I observe that all the apples look the same type of polished red or green or yellow. They seem fake, unnatural and almost too perfect. Masking the imperfections of a food product is the art of factory farms and countless corporations who use artificials.

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

Making existing and potential clients learned about items and administrations, purchaser mindfulness makes more educated purchasing choices. Customers can 't buy items and administrations in the event that they don 't know they exist. That being said, I trust McDonald 's upholds the essential privileges of shoppers. Right now, McDonald 's shows nourishment realities on all of their sustenance things. That was not generally the situation. Preceding the film super size me, and the resulting claims, McDonald 's would offer customers the choice to redesign their effectively undesirable dinners to a much bigger mixture known as super size. This overlooked shopper rights in light of the fact that the foundation did not caution clients that they would be expending almost 50% of there every day calories just by having fries. Properly, McDonalds doesn 't try to trick individuals towards the undesirable alternative of super size and shows sustenance data on the greater part of its items. Accordingly it is fitting to express that the real privileges of customers have not generally been maintained at McDonalds, but rather they are stepping in the right bearings. At present, they are making amazing steps toward a more beneficial menu. McDonald 's begun giving clients the choice of picking apple cuts and drain as a feature of the Happy Meal bundle. They likewise started bundling 100-calorie renditions of Oreos, Wheat Thins and other solid treats. Additionally McDonald 's is presently

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their