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Functions Of An Arts Manager

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Introduction
The specific role of an arts manager is complex to define due vast amount of different areas managers can choose to specialise in. The role of an arts manager is constantly changing and developing due to the ever changing nature of the arts and cultural industry. An arts manager roles can range from seeking sponsorship and philanthropic opportunities, to developing and implementing an organisations strategic plans and marketing approaches (Studyat.uwa.edu.au). The role of an arts manager is very relevant in today’s society for numerous reasons including changes in management styles, the increasing of interest in arts and culture which will be further discussed. Management theorists and theories such as Fayol’s Management Principle and Strategic Planning, Transformational Leadership, Herzberg’s Two Factor Theory, Alderfer’s ERG Theory have influenced they way in which arts managers approach their roles in order to cultivate creativity within their working environment

The role of an Arts Manager
The role and fundamental function of an arts manager can be traced back to the ancient times over 2000 years ago. Over this time the primary objective of an arts manager has remained the same that is “to bring art and the public together as a continuing objective”. The majority of arts organisation in Australia function in the non-profit arts and cultural sector and therefore managers have multiple agencies in which they must report to including boards, government,

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