Gatorade Strengths

Starting with product, Gatorade's core strength is the advanced research & development dedicated to the mix of electrolytes, advanced minerals and ingredients that when combined create a highly effective and differentiated beverage. Since the initial discovery of Gatorade, the company has continually invested in the core intellectual property of the ingredient mix to branch into adjoining

The appeal to logos, ethos, and pathos are used everyday in many instances. A commercial is just one instance, and Gatorade commercials use them very well. The specific Gatorade commercial I chose to use was the one where Kevin Durant has a nightmare about being blocked by Dwyane Wade that aired in 2013. Kevin Durant doesn’t want that dream to come true so he practices very hard all while using Gatorade products. Meanwhile Dwyane Wade has a nightmare that he gets dunked on by KD, so he decides to use Gatorade products while he practices. The commercial is essentially saying that if you use Gatorade products that you will achieve your goals easier, and be more like the great NBA players that use the products as well.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

Gatorade is a company that has been making sports drinks since 1965. In 2001, they eventually branched off into making other sports nutrition products like energy drinks, energy bars, and nutrition shakes. Some of the company’s newest products include energy fruit chews. Gatorade advertisements reach millions of Americans every day, which undoubtedly increases their sales. My analysis will focus on a Gatorade ad featuring Dwayne Wade.

Gatorade is a company that manufactures sports nutrition products, and they usually have different athletes

Patrick Quirk Lance Harshbarger English 15 May 4, 2015 Win From Within Back in 2013, Gatorade made a commercial pushing their sports drink. It begins with Oklahoma City Thunder player, Kevin Durant, going up for a game winning lay up. Before he can get his shot off, Miami Heat player, Dwayne Wade comes in and blocks his shot. Durant then wakes up, insinuating the scenario was just a dream. The camera cuts and shows Durant running, working out, and shooting baskets to better himself.

Not only has Gatorade drawn its viewers by giving them world renown athletes to relate to, but the level of diversity has helped by giving them several sports to relate to has also helped. Gatorade has also attracted my attention in using those same athletes for me to look up to for daily

Powerade has become the official sports drink of the Australian, New Zealand, and Ireland rugby teams, the AFL, PGA Tour, NASCAR, NHRA, NCAA, the U.S. Olympic Team (excluding basketball and soccer, which have deals with Gatorade) and several other leagues and organizations around the world.”

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

As time went by, the scientists used high fructose syrup to sweeten Gatorade. Gatorade, contains many types of carbohydrate such as glucose, fructose and sucrose, promotes rapid water absorption and builds up rehydration. It began being disregarded by many people and schools because it contained too many calories. In 2007, Gatorade created G2 to makes their drink to have lesser calories. Instead of them using sugar, G2 was sweetened by PureVia. Gatorade is more effective than water because it replaces the electrolytes lost through sweat and the energy that working muscles need. Another thing that impacts Gatorade is osmosis. “Osmolality is an indicator of the total number of particles dissolved in a beverage. Beverage osmosis influences water movement across a membrane, such as osmosis. Osmolality is an important factor because it helps on the water absorption and rehydration. The taking in of a beverage with a higher osmolality reduces water absorption from the small intestine to the blood or even produces water secretion from the blood to the small intestine. As Gatorade rapidly replenishes body fluid, the presence of sodium helps to encourage continued, voluntary fluid intake. Sodium, in the presence of glucose, facilitates the absorption of both fluids and glucose.”- From an article “The Science of

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

The highest percentage of the company sale is as a result of making impulse purchases; hence this requires a good point of sale support team. The market is very competitive. There are a couple of competitors that offer the same products as Gatorade, for example, MW, M.I.T and A.U.I. The experience that the firm has in the

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowing consumers to become aware that Nike has this new product. In order to establish brand recognition, there needs to be a capture of market shares in the sports drink segment. This will mean the product, Nike Go, will be well known