George Ritzer 's The Mcdonaldization Of Society

Staten Dr. Mack 12/8/14 English 1102 George Ritzer 's book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly line

In The McDonaldization of Society, author George Ritzer expands on Max Weber’s idea of rationalization. It provides an analysis of the impact of structural change on human interaction and how the fast food industry has come to dominate the American society. Max Weber’s idea of rationalization meant that traditional ways were being replaced with efficiency and thus lacked social interaction. Weber used the bureaucracy to further his explanation, which was impersonal and had many rules. In the book

Crossman , “fast-food restaurants are coming to dominate more and more sectors of American society as well as the rest of the world.” This can be summed up with one term, McDonaldization. As a way to easily describe the changes that society was going through, George Ritzer used this as a tool to understand the sociological phenomenon that was upon society. Efficiency, predictability and calculability. According to Ritzer, efficiency is the process of "...choosing the optimum means to a given end." (p.36)

Today in our modern society, technology has become such an important part of our lives, that it has even become part of our language, as certain aspects of modern day technology are being used as adjectives and verbs. One example is ‘Googling’, or when was the last time you ‘Googled’ some information. In our modern society, trends and technology become such a large part of everyday life that people start to use them as verbs and adjectives. For example, when 's the last time you 'Googled ' something

of you there are many things that leap into one’s mind. Firstly there is the factor of time or circa, the first of the two being Max Weber who was born in 1864 and is considered to be one of the forefathers of sociological theory. The second, George Ritzer is a man of our time and in fact still a lecturer at the University of Maryland in America on sociology today. Max Weber was committed to the study of causality, the probability that an event would be followed by another event not necessarily

For my essay I have chosen George Ritzer and his theory on the McDonaldization of society. The theory stems from the famous rationalization theory by Max Weber. This essay will discuss Ritzers application of Webers ideas. I will introduce and explain his theory. I will give examples of how it affects us and applies to modern day society, through fast food restaurants, banks and supermarkets. I will explain how it affects both the consumer and the employee. To finish up I will summarize this in a

McDonalds is a fast food company that was founded in the 1940’s. In McDonalds short existence it has revolutionized not only the fast food industry, but the way in which business is conducted world wide. What the McDonald brothers and then Ray Kroc set out to accomplish was a business model that standardized all aspects of operation, in order to make expansion effortless. So great their power of growth that McDonalds now has over 31 thousand stores in over 118 countries. So iconic that the average

spreads between East and West. The word "McDonaldization" was first used by George Ritzer（2010）. Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as to the rest of the world.” McDonaldization provides a model of increasing unification and standardized in modern society. For example, a large number of companies use the model of McDonaldization in their local businesses to make employees

Taylorism is a system that was designed in the late 19th century, not only to maximise managerial control, but to also expand the levels of efficiency throughout workplaces. With this being said, productivity levels increased and fair wage distribution was the main result. However, with other, more recent theories and systems, such as Maslow and Herzburg’s theories, these helped to focus on the satisfaction and motivation of the workers rather than the concern of managerial control and empowerment

power in society. In modern society, it is important to identify where and when power is exercised, who benefits and who suffers from it being exerted upon them. In this tradition, it is useful to examine the managerialist perspective.      Managerialism focuses on organizations as the basis, or unit of analysis of society, to which all other aspects of society are subordinate to. These organizations use their resources in an attempt to dominate each other and society. Managerialism