Essay about Google Case

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

As Privy Council held in the case of "Wagon Mound (No 1)" that a party can only be held liable for damage that was reasonably foreseeable, the defendant should not be responsible for losses that are ‘too remote’ from the breach. It is obviously that the university could foresee that Brad have to quit his job to finish the degree and also need to pay for the fees.

1. Google earns revenue in a variety of different ways, using advertising as the driving force behind most of its profits. Google’s original business model was licensing its

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable

Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include:

3. What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why?

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

Google Inc. provides the biggest threat to Apple Inc. due to the hugely growing line of the Android market and their overwhelming ability to provide advertising to vendors. This seemingly puts heavy pressure on Apple to keep up with new products and to continue to create the next best thing. Google provides a much different way of recording their revenue. This is due to the fact that they receive revenue in a much different way. Google, unlike Apple who mostly sells products over services, sells services over products. The main source of income they receive is from providing there vendors with advertising space. As much as 96% of the company’s revenue comes from this source (Google Inc., 2012). Within this variation, they recognize revenue a little differently. Since most of the revenue comes from advertising, Google collects most revenue on a

Google’s competitive advantage was that it used a cost-per-click approach with advertisers. Google’s philosophy with ad technology is what gave them the advantage. They did not allow an advertiser to

The European Union started to inspect whether Google breached antitrust laws. They filed charges against Google and opened an examination of Google’s Android system. The European Union sent Google an official grievance. They could charge Google up to 6.4 billion dollars if they discovered that they are in the wrong. The EU believes Google is using their power as the leading search engine to remove competition from other specialized search engines, such as shopping websites, by ranking its own Google shopping results at the top of the list. In 2010, Foundem, a shopping website based in Europe, brought a suit against Google, which is what brought Google to the EU’s attention (Finely, 2015).

Q2: What kinds of competitive forces are industry members facing? The most powerful and widely used tool for identifying competitive forces and assessing the strength and importance of each is the five-forces model of competition which is typically described as follows: (Thompson, Strickland and Gamble 2008)

Google has proposed an agreement with representatives of authors and publishers to host a massive digital library. This library will consist of mostly books published in the United States. Google will make digitally available new and old books. This catalog will include books that are no longer in print and “orphan” texts (books where the copyright owner is unknown or contact information is unavailable).5 The texts will be available through search engines, for individual sale as electronic-books, and with database subscriptions. If the Google agreement is approved by the Justice Department, ethical issues would come into question. The issues addressed in this paper include whether the agreement creates a “legally sanctioned cartel for

The Porter’s Five Forces Industry Analysis in the Internet Software and Services Goal is to analyze the level of competition within their company’s industry, and thus assess current and potential lines of business. The Porter’s five includes Supplier’s Power, Buyer’s Power, Competitive rivalry among firms in the industry, Product Substitutes and Potential Entrants. Help manage and set their profitability expectations, because as profitability decreases, competition increases.

Google, like any other successful companies, deals with ethical issues on a day-to-day basis. Google’s corporate mantra simply put - “Don’t be evil” (Google), is what drives their corporate ethics in doing business. Being the data juggernaut that they are, questionable business ethics arise often in relation to privacy.