Green Marketing in China

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

Today, society is cluttered with marketing activities, and these activities surround us constantly. Among the issues of marketing, a vital part that influences human roles and activities is “environment”, more specifically the “green environment”. The green environment is now a leading concern for marketers. Moreover, on a global level, there is an increased awareness of global warming and adverse climatic conditions and as a result there is a spur in interest toward environmental protection and sustainable development. This study attempts to find out if Australian young consumers’ pro-environmental concerns, awareness and knowledge about environment related issues impact their buying behavior to prefer and buy eco-friendly products and pay a premium price for such products.

Since the mid 1990s consumers had become more concerned about environmental issues (Strong, 1996). He defines a green consumer as someone who rejects products that are harmful to him/her self or others around him, its manufacturing process damage the environment, consume a large amount of energy, involves unnecessary waste, and use material originated from threatened animal. According to Uusitalo and Oksanen (2004), this consumption concept is known as ethical consumerism. They suggest that ethical consumerism includes concerns about unethical and unfair global trades, like child labor, low paid labor, disrespect of human rights, animal testing, and environmental damage. These concerns had led the origin of sustainable marketing, which means that enterprises build and maintain sustainable relationship with consumers, social environment, and natural environment (Lee, 2008). Lee (2008), predicts two consequences of these increasing sustainable concerns in the near future. First, he says that concepts of green products or going green will be the mainstream. Second, Companies from developing countries will develop international green campaigns to increase their sales, expand their markets, and establish positive image trough green marketing.

* Take advantage of the “green” trend that we are living nowadays and sell the company’s services as environmentally friendly and highlighting its social responsibility.

In order to plan effectively for long-term prospects in the market, businesses need to understand green consumers ' behaviour. To do this, business people have to examine the factors that influence 'green ' purchasing decisions.

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long

Green marketing, first introduced in the early 1990s, has drawn increasing attention amongst citizens. Correspondingly, study and research about the topic has flourished, such as the "LOHAS" theory, which describes a developing market that attracts consumers, whose purchase decisions can be influenced by their environmental awareness (Todd, 2008). Recycling is an important part of "Green Marketing" (Mathur & Mathur, 2000). To practice recycling better, some on-campus activities have started. According to Wan, Cheung, and Qiping Shen’s (2012) research, the university is a suitable testing ground to combat environmental issues, as it is an epitome of the whole society. This proposal will explore the composting scheme in the University of Exeter.

Green Consumerism is one such initiative that several multinationals adopt across the world in order to survive competition, win over people’s hearts and also to ensure that business profitability is sustained. Green consumerism basically

This paper investigates the impact of green supply chain management on industry, consumer perception and environment. Through research into multiple companies and case studies, a distorted perception among large corporations shows a historic struggle to find a balance between profit and sustainability. However, the potential long-term effects of the lack of environmental courtesy cannot be undone and therefore must be carefully engineered. Multi-billion dollar automotive corporations such as Hyundai and Toyota will be discussed and studied in depth to conclude the innovative changes contributed in the automotive industry resulting in maximum efficiency in lean and green production. Additionally, while studying these companies, the overall question of whether intentional sustainable practices provide increased customer satisfaction and comfort is answered through a survey given to 100 random people. In this small sample, it was found that 33% of consumers care about green business practices in automotive production but only 8% saw an increase in value because of it.

The United States is a powerful economic nation, existing broad prospects for the food industry. PMMI, the Association for Packaging and Processing Technologies, forecasted that it will maintain stable growth, and reach 2.9% CAGR by 2022 (“U.S. food”, 2016). Hurst (2014) believes that the green product needs in America appeared earlier, brands like Whole Foods Markets and Ben & Jerry’s started to enter the organic food market back in 1980s, and in 2012, Whole Foods

However, as will be further explained by the subsequent sections of this paper, the latter assumptions do not take into consideration that the advantages of green marketing outweigh its actual and potential disadvantages. Green marketing is a very useful marketing practice because it can be utilized to reduce carbon emissions, solid waste, and other pollutants as well as to conserve water, energy, and other raw materials used by hotels. Hotels that adopt green marketing also enhance their image to their customers. Contrary to the claims of skeptics, green marketing is also cost-effective in the long run because it facilitates the conservation of resources. Hence, this paper argues that although there are downsides to green marketing such as greenwashing and high costs, this marketing strategy still works best for hotels because it is sustainable, can meet customer demands, and cost-effective.

Numerous individuals trust that green marketing alludes exclusively to the advancement or publicizing of items with ecological qualities. Accordingly green promoting consolidates an expansive scope of exercises, including bundling changes, changes to the generation process, item adjustment and in addition changing or altering publicizing.

Marketing is not only about advertising, but it also covers the firm objectives and goal since the beginning before the product launched until the product is delivered to the customers. In addition, social marketing has become an essential consideration in a marketing perspective, as consumers are increasingly concerned about the environment, they tend to favor green brands and the environmental practices of the firm. Therefore, creating green marketing and branding is very significant for the firm to increase its visibility in green operations, which can be done by the followings:

Over the last few years, the concept of green business has continued to grow in relevance as well as in significance. The same concept has been a topic of much debate in the academic in terms of theory building, research as well as in the corporate world. The main argument is that the businesses have certain social responsibilities which are beyond the profit making motive with regard to the shareholders and the same has been around for decades now. Within a free enterprise environment as well as a private property establishment, business persons own the businesses and have direct responsibilities of their operations. This responsibility is to conduct various business related activities as per required accordance coupled with

Green marketing can be defined as promotional strategy designed to promote product or services based on environmental factors or awareness. Green marketing is different from the “marketing.” Organisation involved in green marketing take decisions relating to the systems, policies and processes of the organisation`s products (Brueckner 2010). In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of products or services. Further than, products and services, green marketing also emphases on the companies` performance on environmental management. It also takes into consideration the management systems prevailing production and service facility and use