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Harvard Case Study Analysis Paper

Satisfactory Essays

1. Which target audience was it designed to reach? Fearful Pedestrians 2. How will you ensure that the target audience sees, hears, or feels your advocacy piece? (You can assume you have a small budget for this purpose.) The advocacy piece is done in the form of a calendar which has the potential of reaching numerous homes. The calendar is available for free at grocery stores, shopping malls, etc., to consumers at the end of each year. Furthermore, it is inexpensive to print since it can be done in bulk and distributed to one per consumers. Additionally, it is a good medium to get the message across to the target audience since most people have at least one calendar in their home per year. 3. Why was this content, medium, (form of communication)

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