Ten Ways to Promote Your iOS App in 2016 With the resources available today, it has never been easier to make an iOS app. As a result, there has also never been as much competition in the app store. Without proper promotion tactics, it is very easy for your app to be buried under the other thousands of other iOS apps also competing for a limited amount of iOS users. It isn’t enough to simply have a useful app anymore, the app needs to be marketed and promoted to become and stay relevant. So to help you get your iOS app into the hands of users, here are ten ways to help you promote your iOS app in 2016. Have a short, concise description of your app The description of your app is the first thing your customer will see, so it is essential that they know exactly what purpose the app serves. Not only should your app description be accurate, it should also be short and to the point. Time is an invaluable asset and today, more than ever before, people don’t want to waste any more of it than necessary. Because of this, having a clear and to the point summary of your app is more likely to bring in more users than a longer one. A clear description of your app will also reduce the amount of uninstalls caused by users thinking the app does something that it does not. Give the market time to review your app before launch Allowing people to beta test or review your app before its official release not only allows users to weed out potential bugs in your app, it also allows your
A lot of apps begin with iPhone and iPad (iOS) development and you need superior quality from design to maintenance. We make it happen.
The prominent method of advertising for the iPhone 8 is the internet. Most potential customers are already smartphone users and are technologically literate, who like to browse social media and video sites daily. On one hand, for those seeking a modern portable device, Apple uses bold and colorful video advertisements to showcase the design and beauty of iPhone 8. On the other hand, for enthusiasts that care about the performance and features, Apple hosts product events that demonstrate the iPhone 8’s latest features such as Augmented Reality. For social media lovers and photographers, apple also promotes user-generated content. By featuring photographs taken on iPhone 8 using the hashtag #ShotoniPhone, customers get a chance of being featured
This section of the marketing plan must provide an accurate and specific description of your product or service. It should also explain the advantages of your product or service in the market compared to your
Starbucks® has appealed by offering a mobile app which allows for ordering, tipping, and choosing the desired location of pickup (Starbucks Newsroom, 2014). Launched in Portland, Oregon, in 2014, plans were put in place to expand in 2015. The mobile ordering experience has been integrated into the already existing Starbucks mobile app, and My Starbucks Rewards® program. Continuing to utilize the expanding features of mobile possibilities, Starbucks® is growing with customer demand. Realizing the growing possibility of income from the use of the app, Starbucks has initiated a plan to expand the mobile app even more (Meola, 2016). In addition, sales through the mobile app has continued to grow, and, therefore, inspired the expansion of offerings through mobile communication. Studies have concluded that the use of the mobile app has become a core strategy for the business, and future growth for the Starbucks app will include recommendations to the customer for additional products. This writer considers the use of the mobile app to still be in the growing stages of the product life cycle. The maturity stage would indicate that the product has reached a peak (Solomon, Marshall, Stuart, 2012). However, not everyone has joined in the forces of utilizing the possibilities of the mobile app. Even though it would seem that most people have a cell phone, a select few only use the device for calling and texting. Therefore, the market is still growing and enticing new app
The Bing Ads iOS app started rolling out to global audiences in August. Now, using version 1.4 since 2nd October, the Bing Ads iOS app has been improved but remains useful as well as quick and easy to use. This is a guide on how to use the Bing Ads iOS app.
At its heart, promoting a product is simply communication. “Consumer perceptions are a key component of success or failure, so organizations must strive to align communications into clear, concise, and customer-oriented messages”(Lumen, n.d). The point of promotion is to convince consumers to purchase the intended product. There are several promotion methods to choose from and nearly limitless media to use for promotion. Marketing departments must choose the method or methods and media that best reach the target consumer. In order to further illustrate the use of promotion methods and media, promotion strategies have been developed for a software company, a new toy, a health beverage, and a small airline.
PROMOTION For the first time in over a decade, Apple reported a yearly decline in quarterly revenue. This can be attributed in part to Apple’s recent lack in marketing efforts (Linkedin, 2016). Apple’s advertising efforts once challenged consumer behavior and thus drove sales. The agency focused on portraying Apple 's story in a meaningful and emotional way that connected with target consumers. Efforts focused on telling a story through the product rather focusing on
New processes put the tested beta product into the end user 's hands for testing and user acceptance testing much sooner and allow the development teams to address items on the
Since mobile app developers can’t control app deployment to a specific device, they must take steps during the app development process to prevent infiltrators from modifying the application code,
Let’s be honest, we all want to have the latest phones and apps on our iPhone. Some of us have apps that we used daily during our break time or when we get home. I used most of my iPhone to be on Chrome, YouTube, V Live, Webtoon, and other apps I used daily to keep myself entertain and busy. Why do we all have these latest iPhone and apps on us? Well, the Apple Company’s marketing strategy shows if you choose this iPhone you gain all of these Apps to entertain yourself. Apple’s marketing team allows certain individuals to test out new iPhone that either knows a lot about technology, or uses their Apple products. The marketing found that they achieve by not advertising their new iPhones on television commercials or ads.
Advertising is perhaps the strongest option for the iPhone4S for a few different reasons. Advertising has a wide reach, suitable for a product with a broad target market. The advertising can be targeted for more effectiveness, however. Advertising is also a medium whereby the product's lifestyle message can be effectively communicated. The main drawback to advertising is the high cost of producing and distributing the ads. For a company with as much cash as Apple has, however, and for a premium product, the cost factor is not as critical. Thus, advertising ranks as the best option for marketing the iPhone4S.
When you go on the internet for any reason at all, whether it’s go log onto a social media site or to research a topic, what do you see all over? You see advertisements. Maybe they’re along the side of the page you are viewing, maybe they’re in the middle of the paragraphs, or maybe they even have something that pops up and advertises something so that you cannot ignore it. Either way, you can’t avoid seeing ads. They are everywhere. Most of the time, the advertisements we see are targeted at girls or women, as I see a lot of make up or weight loss ads that have a woman as the picture. The ads are trying to criticize women into making them feel like they need the product being shown. Well, it’s kind of the same for men, but also a little different. Ads that target men are usually more. I guess you could say, dangerous looking. Many of them have guns, and some even have what looks like to be a man forcing himself on the woman. Advertisements these days are focused at both genders; however I think the ads targeted at men are worse in the sense of danger. Advertisements that target men are trying to sell the messages that masculinity is violent, physically aggressive and sexually domineering.
SEO is a very time consuming process and requires hard work as well as complete knowledge on SEO process. SEO industry is now being considered as a very challenging market after the quality concerned intellectual algorithm updates from the search engines. So, as an online marketer or SEO consultant you need to sweat more for your clients to rank high on search engines and social media feeds. Going mobile is a good idea to keep up with the SEO campaigns. And the new technologies like mobile apps are really helping the inbound experts to be updated with every minute SERP and rank changes. You can find a good list of productive Android apps for strengthening your SEO moves.
There are people and companies making millions of dollars from simple apps. Consequently, there is a need to look at the App market, which seems set for a revolution. This is especially so after Google made the decision to start indexing apps. Also see
In the last decade, the smart phone revolution brought significant opportunities to marketers who are seeking reliable engagement with customers (Bellman et al. 191). The Apple iPhone can be described as turning point, the first true handheld computer. This change leads to over 100,000 interactive application (“apps”) developments and improvements, also challenged other smartphone platforms, such as Google Android-powered phones. Moreover, marketers also started seeking numerous benefits from branded apps, in other words, software that is downloadable to mobile device which displays a brand identity by name and appearance of a brand logo (Bellman et al. 192). The main advantage of branded apps as a marketing device is that they have high customer engagement, “push” advertising rather than “pull”. In other words, “push” advertising is giving a control and option consumers, such as download and use the apps they want, instead of sending ads even though consumers don’t want to see them (Bellman et al. 191). This study tested the effects of branded apps in an experimental setting, for instance, a particular comparison in apps, and distinguish between consumer activities based on eight apps from major brands (Bellman et al. 192).