How Personal Branding And Maintenance Of One Is Crucial For The Development And Success Of Future Careers

Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

I never in a million years would’ve thought of selling my own personal brand. Not in a literal sense, but the way you present yourself to others can really spark one’s career. Going into this presentation on personal branding, I knew the general idea of what it was, but not to the extent of how importance it is to be able to sell yourself to others. First off, I now know that making great first impressions can make it or break it for my future. I’ve always judged people based on their first impression I had on them, but never really thought about the impressions that I have made on people. Kaplan Mobray really emphasized on the importance of first impressions, which has resulted in me being more cautious on what I do and say when I meet new

It is no longer reserved for media or political celebrities. Personal branding is becoming one of the essential aspects of your life. Whether you are seeking a job or giving one, personal branding has become the key element that either your potential employer or the employee will want to know about you. Whether you are aware of it or not, you have your personal branding. To make it worse, if you are not deliberately building yours, the world out there is busy branding you. It is, therefore, paramount that you take your time in branding yourself for a successful career and a profession. The following list of books will assist you in raising the value of the most valuable brand in the world, Your Brand! "The Psychology of Persuasion" by Robert B. Cialdini

Ambler and Styles (1996) determine that the brand can be structured into two boxes, the first one is the brand plus, which means financially added value to the product, the second one is the holistic package, in which the brand understood as a complete entity with a specific identity. Furthermore, De Chernatony and Riley (1998) establish twelve themes to limit the boundaries of the brand. These themes categorize a brand as 1- a logo, 2- a legal instrument, 4- a company, 5- a risk reducer, 6- an identity system, 7- an image in the consumer mind, 8- a value system, 9- a personality, 10- a relationship, 11- an adding value, and finally 12- an evolving entity. Because of these themes, a comprehensive definition is given describing a brand as ‘a cluster of values that enables a promise to be made about a

Part of an organization’s priorities is to be an employer whose public image is desirable and enables it to attract and retain top talent. Fortunately for employers, the undertaking can be accomplished through Employer Branding. The focus of this paper is to examine aspects that pertain favorable employer branding.

“When many product manufacturers make the same claim of rational/functional attributes, differentiation among brands encounters difficulty” (McEnally, de Chernatony 1999). “Customers select brand personalities consonant with the emotional values of the brand and the target consumers ' lifestyle” (McEnally, de Chernatony 1999, Aaker, 1996). Therefore, marketers begin to create their brands personalities. “The values of the brand change from instrumental to symbolic and facilitate expression of self or help people represent their past history” (McEnally, de Chernatony 1999; Csikszentmihalyi and Rochberg-Halton, 1981). Thus, the personalities of the consumer and the brand begin to merge and the value of the brand has become self-expression. Products and brands are also used by cultures to express cultural principles and establish cultural categories. In this stage, management should pay constant attention to the market to create the right personality for the brand and to update it when needed. Non-product-related attributes (usage imagery) and experiential benefits are cores of brand equity building and emphasizing the uniqueness of brand associations is the main task in this stage.

Jennifer Aaker (1997) developed a set of adjectives that can be used to describe the personality of a brand, much like the personality of an individual (see Keller 2003, chapter 9 p. 448). She distinguishes five facets of brand personality: Sincerity, excitement, competence, sophistication and ruggedness. Two or more adjectives measure each facet. The method

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless

In addition to Oprah and "The Donald", there are a variety of others who have built their identities and empires on a foundation of personal branding. From Madonna to Bill Gates, from Rachael Ray (who established her brand by promising to teach others to prepare meals in 30 minutes and helping everyone to recognize that cooking is something that everyone can do) to Richard Branson, personal branding has proven to be a successful strategy - one that can also help you to get a competitive edge during your job

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Recruitment or employer branding and the retention of talent are important to any organization. With all the outlets for social media it is becoming important for companies to maintain control of their brand. Organizations need to effectively create a brand strategy for recruiting and retaining key talent. This paper will research the importance of branding and how it affects the retention of talent and provide steps of how best to establish a brand strategy.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

A formal definition of employer branding is “a targeted, long-term strategy to manage the awareness and perceptions of employees, potential employees, and related stakeholders with regards to a particular organization.” While the term 'employer brand ' reflects what people currently associate with an organization, employer branding has been defined as the sum of a company 's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active

Addressing the issue of conflicts in personal branding in the future will rely heavily on the individual company policies. Middle managers will need to formulate new business and functional level strategies. For example they will have to establish functional level policy’s to allow employees to communicate personal brands in a business oriented fashion. Middle managers will also have to implement company level restrictions for issues that may harm the company brand. Middle management will also have to formulate functional level strategies with the HR department. These strategies will focus on hiring employees with both character in their personal brands and talent in their resumes. These strategies will be heavily influenced by both internal factors (the mission statement and culture of the company) and external factors (the laws, politics, company opportunities, threats, and environment).