This study focuses on the various aspects of personal branding and how the development and maintenance of one is crucial for the development and success of future careers. With today’s tough and competitive job market, jobseekers are struggling to stand out from their peers and are used to being passed over and forgotten about by potential employers. Developing a personal brand ensures that individuals are not left behind and that they develop the competitive advantage that positions them for the career opportunities they deserve.
Similarly, to that of a consumer brand, a personal brand gives employers the recognition needed to make a valid distinction between qualities of various employment candidates. By creating and preserving a …show more content…
Personal branding has become an important aspect for candidates within job searches (Kaputa, 2006).
While many companies are using the opportunity of search engines and social media as hiring tools for future employees, personal branding has become a crucial part of the hiring process.
Developing a Personal Brand
One of the most important aspects of developing a personal brand is differentiating between important terminologies within the branding spectrum. the first step begins by establishing a brand identity and communicating that through brand positioning to a specific target audience. Brand identity is defined as how the marketer wants the brand to be perceived, Brand positioning uses that specific brand identity to differentiate the person from other candidates within their target audience by highlighting important values and aspects of the brand identity. The brand image is then noted as a reflection of the person from their audience. This reaction is generally based on visible behavior, nonverbal behavior, and other observable cues. (Frischmann, 2014) In order to begin the process of establishing a brand identity, one must acknowledge what it is about themselves that is worthy of branding. suggests that to start the branding process, it’s necessary to develop a processional biography that includes a personal brand statement, which includes visions, goals, and passions that
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A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.
The term Personal Branding was first coined in 1997, by author and management guru Tom Peters; on the cover story for Fast Company magazine. In the article “The Brand Called you”, Peters correctly identified that “the digital age will overwhelm us” and” with the shift to a service economy and increased mobility enabled by digital connections, no one would be putting in several decades at the same company, the way previous generations had”. With job security at an all time low we must now more than ever promote ourselves as a brand, and prove why our brand is worth more than other’s brand. intuit.com suggests “by the year 2020, 40 percent of the workforce will consist on freelancers and independent contractors”.
Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this
It is no longer reserved for media or political celebrities. Personal branding is becoming one of the essential aspects of your life. Whether you are seeking a job or giving one, personal branding has become the key element that either your potential employer or the employee will want to know about you. Whether you are aware of it or not, you have your personal branding. To make it worse, if you are not deliberately building yours, the world out there is busy branding you. It is, therefore, paramount that you take your time in branding yourself for a successful career and a profession. The following list of books will assist you in raising the value of the most valuable brand in the world, Your Brand! "The Psychology of Persuasion" by Robert B. Cialdini
When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product. For
I never in a million years would’ve thought of selling my own personal brand. Not in a literal sense, but the way you present yourself to others can really spark one’s career. Going into this presentation on personal branding, I knew the general idea of what it was, but not to the extent of how importance it is to be able to sell yourself to others. First off, I now know that making great first impressions can make it or break it for my future. I’ve always judged people based on their first impression I had on them, but never really thought about the impressions that I have made on people. Kaplan Mobray really emphasized on the importance of first impressions, which has resulted in me being more cautious on what I do and say when I meet new
The term employment brand denotes the way a firm’s prospective applicants, recruits, and current staff members perceive its employer. It is the standing of an establishment and its value proposition to current and future employees. According to App, Merk and Buttgen (2012) sustainable human resource practices can be linked to an employer brand through a package of economic, psychological
In addition to Oprah and "The Donald", there are a variety of others who have built their identities and empires on a foundation of personal branding. From Madonna to Bill Gates, from Rachael Ray (who established her brand by promising to teach others to prepare meals in 30 minutes and helping everyone to recognize that cooking is something that everyone can do) to Richard Branson, personal branding has proven to be a successful strategy - one that can also help you to get a competitive edge during your job
Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.
Addressing the issue of conflicts in personal branding in the future will rely heavily on the individual company policies. Middle managers will need to formulate new business and functional level strategies. For example they will have to establish functional level policy’s to allow employees to communicate personal brands in a business oriented fashion. Middle managers will also have to implement company level restrictions for issues that may harm the company brand. Middle management will also have to formulate functional level strategies with the HR department. These strategies will focus on hiring employees with both character in their personal brands and talent in their resumes. These strategies will be heavily influenced by both internal factors (the mission statement and culture of the company) and external factors (the laws, politics, company opportunities, threats, and environment).
In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates
A formal definition of employer branding is “a targeted, long-term strategy to manage the awareness and perceptions of employees, potential employees, and related stakeholders with regards to a particular organization.” While the term 'employer brand ' reflects what people currently associate with an organization, employer branding has been defined as the sum of a company 's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active
Recruitment branding is the process of promoting an organization, as the employer of choice. It is the way that an organization has the ability to attract, recruit and retaining the desired candidates. In order to establish an employer brand, an organization must be true, credible, relevant, and distinctive and also be aspirational. For an organization to establish its employer brand it needs to have an appealing image both internal and external, to do this it needs to understand the organization’s needs, wants, expectations and most importantly the strategic objectives. Once an organization has a set understanding of these items it then defines its unique identity. An organization also needs to ask three questions. Why do people stay with your company? Why do people
Also, understanding other people’s perception of you speaks high volumes of your personal brand and can help make you a successful leader. “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve” (Llopis, 2013).
In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns