MISSED OPPORTUNITIES
Strayer University
HSA 505: Health Service Strategic Marketing
MISSED OPPORTUNITY In the case of study “Missed Opportunity” there is a character by the name of Susan Daniels. Ms. Davis is the top marketing officer of Briarwood Medical Center, there she is trying to secure to billboards located on the premises. This is a prize location because the billboards panels are located on the main traffic strip. The panels will provide countless opportunities to market the medical center and an excellent investment. Briarwood Medical Center was entangled in a endless battle for the market share against a skilled competitor Crestview Hospital, thus making every opportunity to win patients crucial. This is an opportunity
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The question will arise because of an excellent marketing strategy used by Crestview Hospital. Both billboards use the tag line in the ads The Best Medical Care in Oakland. This will raise the concerns of patients of their competitors and trying to make sure they are choosing the right health care provider. This was a move that needed to be done to overcome their competition and to take a major step show consumers who is the best healthcare provider in the city.
Billboard Cons Crestview Hospital has to know that pulling a stunt like this against competitors there are consequences. The billboard I believe was a great investment, but can they afford to invest the six month $30,000.00 contract fee. Crestview Hospital has less than 75 beds than their competitor Briarwood Medical Center. Although their competitor has more beds, they felt as if they couldn’t afford to pay the rental fee. Crestview Hospital will be put in the predicament to try to replace the income they are losing in advertisement due to the billboards. Crestview Hospital is a for- profit healthcare provider, and if they feel the financial income pressure they will result in charging their consumers more to overcome the financial lost. The purpose for these billboards was to gain more consumers to the facility. This will not be an easy
Our vision is to be the hospital of choice for patients, employees, physicians, volunteers, and the community.
CVS Health happens to be one of the largest pharmacies serving people in every community. In fact, there is a CVS across the street from just about every hospital, on every major interception, and are within a 2-mile radius of one another. This is the way it has been since the company was founded “in Lowell, Massachusetts by brothers Stanley and Sidney Goldstein and partner Ralph Hoagland” in 1963, and it’s the way the company plans to keep expanding the company in a proximity to one another. They have even gone as far as expanding the size of the store to fit the community. All in an effort, to be responsive and committed enough to meet the needs of not only the customers, but the clients and the community as well (CVS Health, 1999-2016). Especially, since the company admits that over the past fifty years, they have changed to better service people in their health.
Because peoples heritage is part of their culture. The more you understand about it the more you understand the person and the reason they do some of the things they do. You have a heritage and it is why you were brought up with the beliefs and standards. You want people to respect that, so you should give the same respect. It’s also a part of history which has helped us evolve throughout this world. You may not like it or agree with it, but you should at least learn a bit about it before you make a decision and still respect it.
Pate Memorial Hospital is a 600-bed, independent, not-for-profit, self-supporting hospitals. PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north.
All outcomes in red are observations to be carried out by assessor. The information given indicates the types of things assessor will be looking for
To be the premier provider of state-of-the art health services in the greater central Ohio region. Our mission in the long-run is to be able to provide health care in the North West region of Ohio. Our intent is to focus on preventative care. However, as of today we are currently making coverage more affordable by reducing the cost of health care. Ultimately, our mission is to ensure everyone receives some type of support and for our company to focus on health through technology.
Social justice is the equitable distribution of health care in a societal responsibility. This can be best achieved by letting a central agency, generally the government, take over the production and distribution functions.
Middlefield Hospital has been a great healthcare facility to the Middlefield area. Middlefield Hospital consists of a 450-bed tertiary facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the full array of inpatient and outpatient services. The hospital enjoys a reputation of quality care in the area. In recent years, there are areas of concern that need to be addressed. As I have been assigned the position as the new Chief Executive Officer (CEO) of Middlefield Hospital, I will provide strategies and recommendations needed for implementation to turnaround the hospital into a more positive experience not only for the patients but for the employees as
Iraida (PSA) received a call from Ileana who requested the HCSS to leave. As per Ileana, the HCSS had an attitude and they weren’t getting along. She requested the HCSS to leave her at her MD office and she’d be taken home by transportation. Ileana alleged the HCSS was talking badly about her to the MD office staff (HCSS denies this). Ileana was informed that we wouldn’t be able to leave her alone. SC was informed of situation and attempted to speak to Ileana over the phone. Ileana couldn’t speak since she was being seen by the MD. Aide was able to redirect Ileana and calm her down. She allowed the HCSS to accompany her back home. HCSS is refusing to return to the case.
The key issue facing GEHS today is that despite high potential growth in both the developed and developing markets traditional B2B marketing lines are slow; the buyers control the power and the end consumer (patients) sees GEHS and its competitors as “faceless” corporations and their countries health care services as lacking. End users want cheaper, better quality, and more accessible healthcare and GEHS wants to grow market share and improve reputation.
This document and all of the materials contained within are strictly for study assignment purposes to fulfill MBA course BUSN 620 Strategic Management on August 01, 2011-September 25, 2011 requirements.
Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.
Greenleaf, a national health insurance company, decided to open a clinic in a busy downtown area near a metro station, they conducted a needs assessment prior to selecting this location. While in the process they must have considered the map of what and how they want to do. There can be several issues they might have considered like: decision-making, time, types of decision that needed to be made for the betterment of the clinic, setting of clinic, internal influencing factors, and External influencing factors. Greenleaf with help of GIS (Geographic Information System) mapping, learned that a large percentage of its policyholders worked within a 1-mile radius of the clinic. The fact that over the past year and after an extensive billboard,
Additionally, the unwillingness of the business office employees to accept onsite help from the hospital financial analyst team. They appear to be content with the status quo, which has resulted in their current financially precarious situation. They do not have the foundation needed, which should be as described by Weiss, Hassell, and Parks (2013) “…fertile enough to accept the seeds of change and to nurture them to grow” (p. 492).