Therefore, the Organizations is a substantial example to be analysed in this document, to demonstrate the ideas, characteristics, theories, as such as, the practical application of Innovation. As per IBM’s CEO message in the report for investors, “IBM is unique”, considering that it is the only company in IT industry, which “has reinvented itself” through different economic periods and various technology moments. (Rometty, 2015). The trajectory of the company is not just connected with the history