Impact Of Social Media Marketing On Charities

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

People share their thoughts, experiences in SNS. By using SNS, it would create positive influence when people find out others doing something good such as donation to the third-world country kids. Charity: water is an excellent example at using social media to encourage people to fund on their online platform. They posted the stories through their SNS site and showed number of fundraisers. Also showing the information of the person who donated and this makes people more aligned with others. Also creating engaging contents and apps allows participants to invite their social circles to take part in.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

By having social media presence, the NPO can engage, connect, drive traffic and can extended their public relations. For example, “The ALS Ice Bucket Challenge is only one example of many fruitful online campaigns. As opposed to traditional means of advertising such as television, radio, and print ads, social media is a great and affordable way to run a marketing campaign that has potential for wide reach. To facilitate and maximize your social media campaign, consider using a social media management tool.”(Manoverboard, 2014, Retrieve: http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/). With these in place Disabled American Veterans Charitable Service Trust can create an online campaign to attract funding to its cause. The military service men and women are one, a family, if Disabled American Veterans Charitable Service Trust is able to kick start an online campaign that goes viral great things can happen. “Over $70 million dollars has been donated to the ALS association to date, a colossal hike from the $2.5 million that was donated during the same time period last year.” (Manoverboard, 2014, Retrieve:

Social media has been a huge way that companies get people to buy things or donate money. Social media can have huge impacts on people by showing the things that are going wrong; like how the elephants are dying by poachers. If people don't help the elephants they can become extinct and they will not be around any more. The way social media knows me is by knowing what kind of things that can catch my attention, they do this by showing my things that I can buy to donate to this charity. Ivory Ella catches my attention by showing me how the elephants are dying in the wild by poaching. A way that social media catches people's attention is by the way they can catch the reader's attention by the things that are going wrong. Most people know that the charities need help, but social media makes people want to donate to this charity. With social media doing this it will make people know that this organization need help to raise money. For example the social media sites may give you shirts or pictures to show that you have donated money to that charity. Some other social media sites try to get people more involved in

I have chosen to look into this subject to see what different research methods are out there and what kind of information we can gather from them. I will do this by analysing and evaluating each known method, and then establishing

Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies. The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that “these communities often thrive because the members primarily are drawn to one another. The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities.” (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.

Therefore due to the social, personal and language related research required (Cottrell, 2014), a qualitative method of research was elected, as the quantitative method would have produced irrelevant and non-opinionated views (Denscombe, 2014; Hoepfl, 1997), although potentially any form of research method can cause limitations during research (Trafimow, 2014). Consequently the qualitative sample within the interpretive paradigm produced

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Now focusing on the Charity sector, there are many different social media tools being used by different organisations. Before looking at the different types, segmentation of the sector needs to be examined. There are two different ways that this sector can be segmented, vertically and horizontally. Vertical segmentation focus on a niche market, and horizontal segmentation looks across a variety of categories (Ashe-Edmunds, 2016). The segmentation of the charity sector follows:

There is a significant return on investment when using social media to recruit supporters that eventually convert to fundraisers. Make sure we know the original referral source of new event participants, contact on database, or newsletter subscribers. It’s crucial to quantify the role social media in acquiring new friends for the organisation who go on to help the organisation to raise money online.

They shared their achievements through social network sites such as facebook and twitter. This way of communication helps to non-profit organisation to recruit new volunteers and donors and to raise public awareness about the organisation. The communication via internet helps the organisation in contact with younger generation and secondary market. Internet acts as an efficient marketing tool if used effectively, hence it is important to consider as its primary market.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.