Impacts of Urban Tourism

1326 Words Jul 8th, 2018 6 Pages
During the past few decades, traveling has greatly increased. Purposes of travel vary, some travel for business, some for leisure, some for the experience of different cultures, some for specific interests, or just for the pursuit of entertainment. More than half of the globe's population now lives in urban areas, these places are now the world's stage for many civilizations. They are centers of arts, entertainment and food, gateways to traditional customs and modern society, focal points for commerce, industry and finance, culture and people, icons and architecture, uniqueness and unity, and of course they give tourists a chance to experience diversity and creativity. However, to know what the city's strategies to attract the …show more content…
Despite these elements, there are several strategies have been used in terms of selling cities to the tourists successfully. Firstly, is to construct a land mark that will place the city on the tourist’s map. In other words, a landmark would imprint an image of the city on the world’s consciousness. Many cities have succeeded in establishing a symbolic structure for their identities; best example for that is the Bilbao effect (The economic and social impact of the famous Guggenheim Museum). Because of this strategy, a major transformation of a small Spanish town turn into an attractive place for residents, visitors and inward investment. “The museum attracts an average of 800,000 non-Basque visitors a year (compared to less than 100,000 before GMB opened), possibly a world record for any third- or fourth-tier city.” 5 Although, such landmarks are sometimes visited by great portion of tourists, others may be considering more valuable as symbols than a tourist destination, like Hagia Sophia at Istanbul.
Another strategy for putting a city on the tourist’s mental map is the staging of events, an
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