Implement And Monitor Marketing Activities. Assessment

Chopstix Chinese Restaurant is a family-owned company founded in the early 1990’s in response to the changing social trends in Kenya. As the average customer was now becoming more sophisticated in their tastes, Chopstix, in turn, introduced a sophisticated variety of Cantonese cuisine for all customer demographics. The restaurant’s excellent location between the city centre and affluent residential suburbs, together with efficient

Leaders must be competent in their abilities to train others. Keep in mind, the ability to train someone does not require an individual to be in a leadership position. For example, a junior enlisted Soldier who is a Combat Medic may be able to train a junior NCO on Combat Lifesaver tasks because they are competent in that aspect. This is also one example of leadership being demonstrated on another spectrum thus, proving that everyone has leadership traits in them.

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

Interpersonal skills are the life skills we use every day to communicate and interact with other people, both individually and in groups. People who have worked on developing strong interpersonal skills are usually more successful in both their professional and personal lives. Interpersonal skills are not just important in the workplace, our personal and social lives can

According to their financial report (2015), they managed to secure Asia’s ‘‘Top Brand’ in the Restaurant category by Influential Brands, as well as Best Chinese Restaurant at the AsiaOne People’s Choice Awards for three consecutive years since 2013. Not only that, the brand was also featured in Singapore Tatler’s Top Restaurant Guide over the past two years, secured a Gold award in Reader’s Digest Trusted Brands Asia, and was endorsed by Trip Advisor with the Certificate of Excellence for the fourth year

A vital aspect involved in any business, especially a new business venture, inclusive of the hospitality industry, is the determination of the market via a thorough Market Analysis. Thus, before A Little Taste of Texas Café formulates the sales, as well as, the marketing strategies, they must establish the market the café serves, as well as, the need they fulfill in the market. According to Brault (2014), a business such as A Little Taste of Texas Café dictates the acquisition of the knowledge experienced through a market analysis by establishing what the customer seeks, in addition to the most beneficial mode to utilize in the product offering in a profitable manner. This in turn provides a manner to evaluate the business, in addition to projecting

Food Town’s vision is to expand the supermarket concept by opening store and becoming the best low price and high standard supermarket in town. To achieve the vision of this organization; the management team will successfully execute the following strategy: strategically expand the customer base, differentiate itself from other groceries stores by offering unique products and services, committed to excellence in customer service, and strive to improve high efficiency levels of operations. The way Food Town attracts consumers is by adverting his lower

Although there are many theories of leadership there are some key skills, Bernis (quoted in Management & Organisational Behaviour - LJ Mullins 2007) Identifies the leaders of the future will need to be able to understand and practice the power of appreciation, remind

· Product Development – the company seeks to develop new products and target these to its existing market segments.

Also, it has operated quick service restaurants, specialty restaurants, catering for institutions and food manufacturing and distribution in Mainland China. It has more than 300 restaurants and has training

strategic plans are talked about. The role of Marketing takes place in the initial phase,

As I have mentioned in the introduction, this company is the biggest chain of fast food restaurant in the world serving at 68 million people everyday with its 35 thousand outlets

Review of the detailed marketing activity. A study of the company 's marketing mix; in terms of the 7 Ps - (see below)

Growth within the business will be expected and hopefully the business will have to eventually move to a larger location, purchase more equipment to keep up with product demand and if possible, maybe even open other branches

This marketing plan is base on the quick service restaurant in Hong Kong market and the Café de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in Hong Kong.