IMPORTANCE OF CROSS-CULTURE COMMUNICATION IN INTERNATIONAL BUSINESS
Cross culture communication is defined as the interaction between the team members who are coming from the different countries or groups. All the team member is shared their own knowledge and ideas to present their work in the way that other people can easily understand. In international business, we have to communicate with the foreign people and we have to communicate the other party with their own language to expand our business. It is important to know the intercultural communication in business because to create an effectiveness between people from the diverse culture within a business, to avoid misunderstanding and to improve the efficiency of the manpower and raise the productivity. There are three main points that I am going to illustrate in this essay which is the importance of language, religion, and social habits.
The first and most important topic is language in international business. Language plays a huge role in cross culture communication. It is one of the huge problems in today’s market which company faces on the path of internationalism in the different natural language. For instance, as per the “Ethnologue” website, the Chinese language is one of the most popular languages around the world. Over one billion people are speaking Chinese all around the world. However English is at third as per the chart. The difference in the language between workforce and marketing companies creates a huge
Cross-cultural communication involves an understanding of how people from different cultures speak, communicate, and perceive the world around them. This type of communication has become fundamental to companies as well as entrepreneurs looking to grow their business, in addition to being fundamental as the workplace has become more diverse. In this line is important to highligh the concept of high- and low-context culture.
My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in
The case, Charles Foster sends an email, is a perfect example of the how globalization and increased cross cultural interaction is increasing the complexity and ambiguity facing the managers of large multinational companies. The specific focus of this case is to address the repercussions that can occur by using inadequate communication methods, given the importance and complexity of a situation. Also, the case addresses the possibility of cross cultural communication misinterpretation leading to confusion and confrontation amongst the parties involved. The objective of this qualitative analysis is to utilize both theory and practical
Intercultural communication is defined as when people communicate with one another who have different cultures. They may differ because of their languages, beliefs, values, and behavioral characteristics (Bennett, 1998). The intercultural communication plays a key role in globalization. It will help organizations to have a long-term success if they can manage the cultural differences and intercultural cooperation effectively to conflicts. Increasing shared knowledge and dealing with miscommunication are the two main factors for having a successful intercultural communication. However, the difference in discourse systems is the most miscommunication issue that leads individuals to misunderstand and misinterpret to the contents or messages
It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organization. The success or failure of a company, venture, merger or acquisition is essentially in the hands of people. If these people are not cross culturally aware then misunderstandings, offence and a breakdown in communication can occur.
For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.
Inter culture communication is the form of communication which is used to share information across different cultures and social group, It is also used in a wide range of communication issues that arise within an organisation of individuals of different educational backgrounds, Religious Social ethnic.
The way the businesses have evolved during the last few decades is magnificent. The 21st-century globalization has led to countries working together closer than ever. Therefore, it has become imperative for businesses that operate on an international scale to sensitize themselves of the culture, customs, norms and linguistic practices of various countries they deal with in order to bridge differences.
Abstract The ability of managers to interact with individuals from cultures other than their own, requires a concerted effort on the part of business educators and academics to ‘train’ and ‘educate’ today’s students and tomorrow’s managers in the area cross-cultural communication. This is not necessarily an easy task. Teaching cross-cultural communication requires a multidisciplinary approach, which goes beyond what is traditionally offered by trainers and educators. It requires the educator to design a course that includes not only culture-general but also
Languages, behaviour patterns and the values cause the differences in all the existing cultures in the world. People have different ways to communicate with each other and how to react to information. Especially for the international business, multinational communication is essential. Understanding the many types of communication, is a subject of importance to act successful as a global player. Furthermore, there are great benefits through intercultural communication like:
International business communication is communication that crosses national boundaries for business purposes. Communication among people from the
In this era of Globalisation, cross cultural management is the biggest challenge that is faced by the organisations. Within the business context, cross culture refers to interaction between different cultures. Cross cultural management refers to managing the employees from different cultural background in one environment (Adler, 2008). Cross culture management is a significant issue within the organisations as the success of an organisation depends upon the smooth interaction of the employees. This paper is aimed at providing insight on the cross cultural management and the main issues and challenges relating to cross cultural management. For the purpose of this paper, two articles, “Cross-cultural Differences in Management”, by Amman & Jordan
Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries, in a way that preserves mutual respect and minimizes antagonism, that is, it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand globally. Communication is interactive, so an important influence on its effectiveness is our relationship with others. All communication is cultural -- it draws on ways we have learned to speak and give nonverbal messages. We do not always
Communication is unquestionably one of the most critical skills to refine. Communicating effectively and clearly in your own environment and comfort zone is challenging enough, and even more critical and challenging in an exponentially different culture. In this age of cultural diversity and Globalization is being able to communicate in the face of cultural diversity plays a more important than ever. Today in this essay I try to elucidate how cross cultural differences in communication can play havoc in our professional and personal life.
When dealing with intercultural business a person should be well aware of the characteristics of the culture he is to be in contact with. He should be well prepared to face attitudes not common in his home country.