Marketing Communication Paper 1: Industry analysis Free Mobile in the French Market. I’m an exchange student; I already apologize for my English grammar and spelling. In 2012, a big change came into the French market for mobile operators (such as Fido, or Rogers here). Free, which was an internet suppliers, just launched his mobile service: Free mobile. It is a big revolution in the French market that only had 3 big brands since the mobile service exists, for more than 15 years now: SFR, Bouygues Telecom and Orange. It’s also a revolution because Free came with offers more than 50% less expensive than its competitors, which are according themselves on high prices for such a long time. 1) French mobile operator’s market. Until …show more content…
3) A new comer : Free Mobile a. Iliad & Free : Iliad is a French telecommunication group which was created in 1991, in France by Xavier Niel. They provide loads of services such as internet, call center, websites and more recently mobile communications. The most important brands of Iliad are Free and Alice for the internet, and Free mobile, for the mobile communication. With Free in 1999 they came with a new concept: Xavier Niel already wanted a cheap and accessible internet access, with performance. In 2002 they launched the high speed Free internet with a very cheap price: 29, 99€ all inclusive, with unlimited use of internet, and really fast connectivity. It was already a revolution. In 2009, they finally get the license and the right to have a mobile network in France. Only in 2012 Free Mobile finally came available to everyone with such a revolution: as Mr. Niel said, he does divide the bill by 2 or even more. b. Free Mobile : i. Offers : 19, 99€/month, Unlimited. | 2€/months | Unlimited phone calls in France (home phone and mobile phones), to Dom Tom (fix phones) and to 40 destinations abroad (Europe, Canada and USA on the fix, and just Canada and USA for the mobiles) | For people who don’t have a lot of money or are little consumer. It’s based on the “social price” asked by the government (but others offers are more 10euros) | Unlimited text messages (SMS and MMS) | 60minutes of phone calls, then
One month has to look at competition since the early 1990’s, especially since the act 1996 act. The most effective competition has come from technology evolution that enabled multiple platforms with different product-characteristics and economics to compete. They, in turn, then forced each other into cycles of further innovation. When the telecommunications act of 1996 has passed, there were hints of incipient competition in both the long-distance and video-distribution markets as a result of new technology. Local telephony was still essentially a monopoly. Although wireless was thriving, it was seen primarily as a purely mobile service.”
The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by
determined by world prices. In Bloch and Sapsford (2000) the price of manufactures, which is
active in France since 1999.” (Marketline, 2012). By offering mobile phone service at a lower
I have had an iPhone for about four years and I would never pick a different brand. I have never heard anyone say anything bad about his or her experience with iPhones. iPhones are one of the most popular smart-phones nowadays. It is rare when I see someone without an iPhone. I would get an iPhone because they are one of the fastest smart-phones, they work well with other Apple devices, and they have great support help if something goes wrong with the user’s iPhone.
New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.
| * Card phones * Activated by a pre-programmed card for the holder making calls lasting a specific number of minutes * Paging and voice mail services * Allowed subscribers to receive and leave messages for other subscribers * New telecom infrastructure using radio transmission between outstations and central platform * Central platform routed calls to TTCL, which would direct calls to local, long-distance and international. TTCL levy a charge for directing each call
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.
In basic terms, a market structure regarded monopolistic is deemed to have some elements or components of both competition and monopoly. In such a market structure, there exists a large number of entities offering for sale goods that in addition to being substitutes also happen to be differentiated significantly. In this text, I highlight the mobile phone market monopolistic competition. Further, I discuss how such a market would be impacted by both an increase in the price of an input regarded important and a decrease in the demand of mobile phones.
▪ Introduced in 2007 with AT&T as the exclusive provider ▪ 3G version launched in 2008 with
Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%
Fairphone is a company from Netherlands that was founded in 2013. On the one hand, at first sight, it may seem that its main activity is to produce smartphone in a responsible way. Additionally, it is possible to think that the business doesn’t look to work massively, because, until now, according to Abel, B. V. (2014), the company’s CEO, it sold about 52,000 mobiles of its unique product that is in its first edition. This number doesn’t look so
Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby,
It is an example for “Price as a cue to quality” (Iacobucci, 2010, p. 112).When Optima’s customers experience the convenience of the service; they will gladly accept the higher prices.