External/Internal Factors
Introduction Since the start of apple in 1976 apple has established a unique reputation in the consumer electronic industry. Apple started out as a computer company and expanded into other electronics within the last decade. Apple has about 35,00 employees world wide and had world wide annual sales of 32.48 billion in its first fiscal year ending September 29,th 2008. (Para Amitt, Singh 2004) This paper will explore how Apple used the Four levels of management, planning, leading, organizing and controlling, and the impact the four levels had on internal and external factors.
Planning
According to the web site apple.com Apple incorporated just celebrated over one billion applications downloads in
…show more content…
Technology allowed Apple Inc to plan their line of products that would not be affected by PC based viruses giving them superior advantage. Innovation allowed Apple Inc to plan a seamless I brand of hardware and software that would function across any given I brand platform giving them global appeal. Diversity and ethnicity were factors of planning as well. Diversity of style, music tastes, computer literacy, hobbies and most every facet of human/computer interface had to be planned for. As one example, Apple Inc took diversity into consideration in planning the Ipod and came up with a variety of choices. Consumers can choose from Ipods as small as a postage stamp, up to the size of a larger cell phone and get them in a variety of colors. Ethnicity had to be planned for considering the impact of global diversity in ethnic background. To appeal to a global market the planning needed to insure their products could function and appeal worldwide. Over one billion application downloads in less than five months is testament to the successful planning of ethnic appeal.
Controlling
The controlling function of management is one of “monitoring performance and implementing the necessary changes” as stated by Bateman-Snell (2009).
This essentially means that the manager must be aware of how the employees work and what needs to be done to
Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.
Apple is one of the largest growing companies in America. They are consistently growing and improving the latest technology that has generated from the communication industry. In view of the fact that these successfully large companies need to be run by proficient leaders who have exceptional management skills to continue to companies rise in its business. The four functions of management are Planning, Organizing, Leading, and Controlling. These four functions are vital to running a thriving company. Apple is a tremendous corporation that uses these strategic strategies to develop and promote its technology in the communication field. In this paper I
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation which designs and manufactures consumer electronics, personal computers, computer software and commercial servers. Their main product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line. They have also developed Apple Stores application for iphone, ipad and iPod. To become successful in the business industry, companies must have a vision and a clear purpose. Apple Inc. is one of those highly performed companies with a strong vision statement. The company’s original vision is to make computers as well as innovative tools and upgrade these products over the years. In today’s world, changing economic and social environment challenges trigger companies to proactively review business processes and to adapt to changes in the business environment. To become successful in this competitive job market, Apple needed to make sure to implement their vision and necessary proactive steps to engage it in the work environment. Leading Change by John P. Kotter mentioned a model of eight steps for change management. Each step provides a roadmap of dealing changes and how leaders can implement this eight stage model for successful change effort. Due to technological advancement and globalization, Apple has had different success and failure stories in implementing their vision. Through research, some findings came out that how Apple has been
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
Apple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before.
This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.
Apple’s development and implementation of organizational strategy are revealed in the dynamics of its framework. Like a sturdy building, a good company should be designed upon the skeletal basis of planning, organizing, leading and controlling. Under the planning framework, an organization will choose its most likely course of action. Through effective planning, clear objectives and goals are implemented from the vision and mission statements, which are developed early within this phase.
Regardless of the size, companies always are run by a tight and focused group of individuals. It is the authors opinion that nowhere else this can be more evident than in Apple. From an explosive early period of success, to a catastrophic period which almost drove the company to bankruptcy, to finally a long period of development and industry dominance, Apple as a subject matter can offer any analyst with many important lessons. Only a few other organizations have been linked so close with certain individuals that has such a dramatic impact on the operation of the company and therefore on the customers.
We can definitely say that Apple was able to change the industry during the past 35 years. Before the Apple I, computers were sold in kit form, not as assembled machines and they had no keyboards and monitors. Apple was the pioneer of the computers as we know them and that’s why we could call the company leader in innovating. Primarily, it was Apple’s continuous innovation that made the competitors’ to rush and invest in R&D too, guaranteeing the rapid growth of the industry in terms of development of new technological products and services. Between the many elements that lead the industry where it is today, thanks to Apple, we can find:
Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.
It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.
The product research and development field is a basic yet crucial requirement to survive in the consumer electronic industry. This is also mainly the reason that propels Apple Inc. to invest in the particular field, allowing Apple products to be at the top of new innovative products. Technology has been making huge leaps in improvement and the market has grown in size which leads to even more competitors, thus involving technical changes and reducing the product life cycle significantly. This enables Apple Inc. to constantly present newer products and therefore lead the market.
Annually, Fortune magazine releases a list of the top 500 largest companies in the United States (Time Warner Co., 2008). Being ranked no. 44 in 2008, Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co., 2008). To understand how Microsoft continues to lead in profits, sales and technology, the consumer must realize internal and external factors influence how Microsoft performs and operates. In depth, Microsoft’s planning functions are influenced by the consumer’s need, which continues to influence Microsoft’s products and services. The purpose of this paper is to identify and explain the internal and external factors which impact the planning functions of
The company's best-known hardware products are Macintosh computers, the iPod and the iPhone. Apple software have the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and editing software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional visual and movie-industry software products. Apple Inc. operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.