Internal External Factors Of Managment Essay

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External/Internal Factors Introduction Since the start of apple in 1976 apple has established a unique reputation in the consumer electronic industry. Apple started out as a computer company and expanded into other electronics within the last decade. Apple has about 35,00 employees world wide and had world wide annual sales of 32.48 billion in its first fiscal year ending September 29,th 2008. (Para Amitt, Singh 2004) This paper will explore how Apple used the Four levels of management, planning, leading, organizing and controlling, and the impact the four levels had on internal and external factors. Planning According to the web site Apple incorporated just celebrated over one billion applications downloads in…show more content…
Technology allowed Apple Inc to plan their line of products that would not be affected by PC based viruses giving them superior advantage. Innovation allowed Apple Inc to plan a seamless I brand of hardware and software that would function across any given I brand platform giving them global appeal. Diversity and ethnicity were factors of planning as well. Diversity of style, music tastes, computer literacy, hobbies and most every facet of human/computer interface had to be planned for. As one example, Apple Inc took diversity into consideration in planning the Ipod and came up with a variety of choices. Consumers can choose from Ipods as small as a postage stamp, up to the size of a larger cell phone and get them in a variety of colors. Ethnicity had to be planned for considering the impact of global diversity in ethnic background. To appeal to a global market the planning needed to insure their products could function and appeal worldwide. Over one billion application downloads in less than five months is testament to the successful planning of ethnic appeal. Controlling The controlling function of management is one of “monitoring performance and implementing the necessary changes” as stated by Bateman-Snell (2009). This essentially means that the manager must be aware of how the employees work and what needs to be done to
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