International Business Marketing

16. A ____________ is a business in which a multinational company owns 100 percent of the stock. A. joint venture B. strategic alliance C. wholly owned subsidiary D. franchising operation 17. Firms following a global strategy strive to offer ______________ products and services as well as locate manufacturing, R&D, and marketing activities in _____________ locations. A. a wide variety of; several B. a wide variety of; few C. standardized; several D. standardized; few 18. Recent trends that might lead managers of multinational corporations (MNCs) to adopt a more decentralized strategy for their operations would include all of the following except A. customers' needs, interests, and tastes are becoming increasingly homogenized or similar. B. consumers around the world are increasingly willing to trade off idiosyncratic preferences in product features for lower price. C.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing.

This analysis of this project has been established by its 4 group members researching tactics used for international marketing for Apple, Inc., and to secure funding for the additional growth in marketing status of the company. The purpose of the research was to explore international marketing strategies such as distribution, pricing methods, and promotion and advertising strategies. The collection of data was done through the web by looking at news articles, Apple, Inc.’s website, and analyzing data from previous years of the company. Some findings included the products that are distributed around the world including iPhones, iPads, iPods, and Macintosh computers. The distribution process of Apple, Inc. begins with a China based product setting, then moving to Apple’s logistic center across numerous regions, then to different service

Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence in the people as well as a positive change. Haiti is a place that is known for soccer and Gambit wants the chance to build up Haiti and the people that live there.

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

Doing business overseas requires the company to adapt to local laws and conditions in every country in which it operates. There are two steps that the organization should follow in order to prepare for doing business around the world. The first is that the company needs to have a set of guidelines for conduct that is consistent throughout the entire company. This would include a code of ethics that sets a minimum standard for behavior, regardless of what laws the company is subject to. Standardizing conduct and ethics throughout the organization helps to insulate against differences in laws and codes of conduct around the world.

Critically analyse and evaluate the global macro environmental variables that are likely to have the most significant impact on your company.

International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.

The world’s economy has developed and changed dramatically throughout the years and continues to do so. We are quickly moving away from a world where each country’s economy is isolated and more towards a world with an interdependent global economic system. This interdependent global economic system is commonly referred to as globalization (Saee 2005). The book written by John Saee, Managing Organizations in a Global Economy: An Intercultural Perspective, suggests that the growth of global trade, cross-border investments, mass migration, large-scale tourism, and much more has turned the world into more of a “global village” (Saee 2005).

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

All top-level executives are good decision-makers; they would not be at the top if they were not.  But not all executives will make decisions in the same way.  Mr Lively’s background and culture have produced someone who makes decisions by verbalising, questioning, listening to his own ideas, and bouncing ideas off his colleagues.  Mrs Quiet comes from a culture where decision-making is internalised and the spoken word is used sparingly and chosen carefully.

During this last semester, I have learned a lot about international business practices. Some companies have flopped after moving business outside of the United States boarders while others have strived and been very successful. This semester, I traveled to Bangalore (Bangaluru) for the second time for work. During this trip, I built stronger and more meaningful business relationships. My final research paper will explore American based businesses and their successes while taking their corporations abroad. I felt that this topic was relevant in my life because on a day-to-day basis while at work, I deal with many different cultures (even if I am not traveling for work). To explore and understand some intercultural communication success stories from other companies that have been positive, will only improve on my relations. “Globalization is a broad concept defined in many different ways. To begin with, it can be understood as, 'Growing interdependence between different peoples, regions and countries in the world as social and economic relationships come to stretch worldwide'.” (Shaheen, 2010)

Wal-Mart’s worldwide employments presently consist of 4,263 stores and 660,000 employees in fifteen nations externally the United States. There are completely controlled stores in Argentina, Brazil, Canada, and the UK. With two.one million workers globally, the business is the gigantic independent entrepreneur in the US and Mexico, and 1 of the gigantic in Canada. In the monetary span in 2010, Wal-Mart’s worldwide departmentalizing commerce were $one hundred billion, or 24.7% of overall marketing.

Toyota Motor Corporation is a Japanese multinational automobile company since 1937 found by Kiichiro Toyoda. It is currently directed by Akio Toyoda. Toyota is a large company that currently work with 331,876 employees since March, 2013. (Toyota, 2013). As most successful companies, Toyota had its great moment of success in the United States. Due to acceleration issues on its automobiles, the company was recalled for safety risks in 6 million of its cars, and Toyota’s reputation really suffered from it.