International Marketing Of A Us Company

1078 WordsFeb 10, 20155 Pages
International Marketing of a US Company: Apple, Inc. Nick Gildea, Susie Kim, Courtney Kurkemelis, Lexie LaSala 12 February 2015 Professor Min Lu Monmouth University Table of Contents Executive Summary………………………………….…………………………………...……… 3 Apple, Inc. Goes International…………..…………………………………………………...……4 Advertisement & Promotion………..……………………………………………………..………5 Distribution………………………………………………………………………………………. Pricing………..…………………………………………………...…………..………………… Success………..…………………………………………………...…………..………………… Conclusion………..…………………………………………………...…………..……………… References………..…………………………………………………...…………..…………… Executive Summary This analysis of this project has been established by its 4 group members researching tactics used for international marketing for Apple, Inc., and to secure funding for the additional growth in marketing status of the company. The purpose of the research was to explore international marketing strategies such as distribution, pricing methods, and promotion and advertising strategies. The collection of data was done through the web by looking at news articles, Apple, Inc.’s website, and analyzing data from previous years of the company. Some findings included the products that are distributed around the world including iPhones, iPads, iPods, and Macintosh computers. The distribution process of Apple, Inc. begins with a China based product setting, then moving to Apple’s logistic center across numerous regions, then to different service
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