International Business Strategy II
1.
Liu Shu
6509037
Introduction
Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR).
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Motivations
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However,
Google slightly changed their services and strategies to satisfy the different demands of nations. Apple, on the other hand, has less pressure on local responsiveness for providing the standardized products to customers in nations. Recently, both Google and Apple reached transnational mentality for meeting local needs as well as maintaining competitive advantages.
Figure 4
3.
Layers of Competence
According to Bartlett & Beamish (2014), there are three strategic goals that transnational firms should pursue for, global scale efficiency, multinational flexibility and responsiveness, and worldwide innovation and learning.
3.1 Efficiency
Overall efficiency can be generally regarded as the ratio of the value of outputs and inputs.
The enhancement of efficiency could be achieved by generating higher revenues and reducing
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International Business Strategy II
Liu Shu
6509037
costs through exploiting differences in sourcing and market potential across countries, the economies of scale and scope.
3.1.1 National Differences
A firm can gain cost advantages by utilizing variances in sourcing and market potential globally. Apple exploits opportunities in the global market. For example, Apple put China on its first
A multinational corporation houses other offices and factories in different countries and regions (Investopedia.,2014). In addition, these corporations tend to have a centralized office where global management is carried out. Becoming a multinational corporation has the advantages of vertical and horizontal economies of scale as well increased market share due to the increased outputs (Investopedia.,2014). To contrast these corporations can be portrayed as entities that seek political and economic control. While this perception is not always the case it does occasionally occur because big businesses can impact the countries they are in.
Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products (Wikipedia, 2013). In 2007, the company changed the name from Apple Computer Inc to Apple Inc. headquartered in Cupertino, California (Wikipedia, 2013). The company was established on April 1st, 1976 by Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne (Wikipedia, 2013). Apple Inc. is popular for its unique innovation and mind-boggling development rate. The products include the Mac line of computers, the Apple TV device, the iPhone smartphone, the iPod music player and the iPad tablet computer (Wikipedia, 2013). In addition, Apple Inc. has developed over 850,000 kinds of unique App software (Apple Inc., 2013), two practical online shops (iTunes Music Store and Apple App Store) and simple operating systems (OS X and iOS) for customers. In recent years, Apple has been a hot topic of concentration for people all over the world. In this essay, I’d like to explore why and how Apple has become a successful media institution through analysis of the globalization and ideology of Apple. Furthermore, I will discuss the situation of Apple in China.
The other nine are limited to only official iPhone pages which merely provide information about Apple products (Anon., 2010) .Therefore although Apple is avaible in almost all areas of the world the extent in which it is availble is limited. Apple is a constantly growing company so it may not be long before it is fully available world wide which means Apple is limited in how globally distanct it is. Futhermore Apples ability to expand may be effected not only by Apples own ambition and desire to do so but also by the restrictions placed on a nation by its government. For example in china apple had no real presence until January 2014 (Bloomberg, 2013) where it was only through agreeing a deal with a Chinese network ‘China Mobile’ was apple able to gain a foothold in china despite many of the components of there products being assembled in that general region. This therefore also shows a limiting factor to Apple’s ability to being global in distance by highlighting the power and influence states can have on a company’s ability to expand into those regions.
The industry that I chose to write about is Apple, I chose this company because I am most familiar with it being that I have an iPhone and we also brought an iPad for my son so you can pretty much say that we have been in the apple family since they have hit the market. Apple is continues to improve their products each year to be able to keep up with everything that is going on in the world and also to be able to compete with their competitors. Each year they upgrade new ideas to their products, sometimes it’s hard to keep up with the many products that they have.
What is efficiency? According to Farrell efficiency is production of maximum amount of outputs from given amount of input or alternatively minimum input quantities producing a given amount of output (Farrell, M.J.
A measure of efficiency can be produced by analysing the total surplus for a given market; this is seen by subtracting the total cost from gross consumption benefits. The higher the level of total surplus the more efficient production
According to Palmer & Torgerson (1999), the concept of efficiency can be divided into three types:
The world economy demands individuals drive innovation. Apple, has nearly 750,000 employees with only 43,000 of them being a part of the American workforce (Robbins & Judge, 2013). Apple discovered that employing skilled workers outside the United States to assemble product hardware would position the company to better meet product demand. Global expansion equips Apple with the ability to meet demand, guarantee its customers a quality and reliable product, which in return generates billions of dollars in revenues annually.
After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.
The global economy at present is such that there is huge interdependence on economies. Both large and small economies are heavily relying on each other. Unlike in the past where business and society appeared to exist independently, there now appears to be a heavy integration between the two. As a result, when one is affected, there is a ripple effect on the other. For instance, the stability of any society will have a direct impact on the performance of business. This discussion has focused on the increasingly complex relationship between business and society as seen through the lens of the Apple Inc.
Moreover, Yip, Loewe, & Yoshino (1988) caution that before managers embark on globalizing all or part of their business they first need to determine if the business can or should be globalized. Factors within the companies industry such as economic, environmental, competitive, and market forces must be analyzed. For example, market forces determine if customers will be receptive to a company’s product; economic forces determine the profitability of the product; managers must be aware of the implications associated with environmental requirements such as taxes,
I had the pleasure of researching Apple, Inc. I don’t own any apple products but I do admire the story behind the product. We are going to go behind the scenes of the major company Apple, Inc. We will look into the services, products, financial profile, history, and marketing. In order to understand who Apple is today we have to understand where it came from. The headquarters for the company is in Cupertino, California. The current CEO of the company is Timothy Cook. Apple currently has 92,600 employees worldwide.Apple Inc. was founded by Steven Wozniak and Steve Jobs in 1976. They had a vision that no one else could possibly understand. It’s hard to see someone else’s vision. Let’s take a look at where the name Apple came from. Jobs and Wozniak was in the car when they thought of the name apple. Jobs was on a fruitarian diet. They wanted a name to represent something that everyone always wants. I don’t know about you, but I’m not always a fan of apples. Jobs recently visited an apple farm and thought the name sounded fun. Wozniak was a fan of the Beatles, and he questioned due to the Beatles record label Apple Records. Jobs was more of the visionary type of person. He seen something great into what Wozniak was trying to create. Sometimes that’s all you need is a little push in the right direction. As I continued to research Apple it amazes me how someone
International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.
Suggested actions include operational ones for immediate actions and strategic ones for a longer period of time in the future so that Apple can still maintain its image in China market. Besides, these specific activities are also prioritized based on the urgency of each one.